Snr. Marketing Manager - AI Developer Campaigns & Growth

Advanced Micro Devices, Inc • Austin, TX

9d • Onsite

About The Position

AMD is seeking an experienced Senior Marketing Manager, AI Developer Campaigns & Growth, to help scale its global AI Developer Marketing organization. Reporting to the Senior Director of Developer Integrated Marketing, this role leads a global team responsible for integrated developer campaigns, regional activation, acquisition, and lifecycle growth. The manager will build scalable programs that attract AI developers, create hands-on engagement, and accelerate adoption of AMD technologies across cloud, client, and physical AI.

The role combines people leadership, campaign strategy, growth marketing, and operational excellence. It involves working across Marketing, Engineering, Product, Developer Relations, and regional teams in a complex global technology environment. The successful candidate will translate technical capabilities into compelling developer value propositions and use performance data to guide investment, optimize campaigns, and drive measurable outcomes.

The role is based in Austin, Texas, or San Jose or Santa Clara, California, and is not eligible for visa sponsorship.

Requirements

• Significant experience in integrated, growth, digital, or developer marketing, ideally in AI, cloud, semiconductors, enterprise software, or another technical environment.
• Proven experience leading and developing high-performing marketing teams and complex global campaigns.
• Experience building acquisition and lifecycle programs that deliver measurable audience growth, engagement, and conversion.
• Strong understanding of digital marketing, paid media, marketing automation, analytics, and performance optimization.
• Experience managing global or regional campaigns, external agencies, budgets, and complex cross-functional programs.
• Strong analytical, communication, and stakeholder management skills.
• Ability to translate complex technology into credible, compelling developer-focused campaigns.
• Bachelor’s degree in Marketing, Business, Communications, Computer Science, or a related discipline, or equivalent relevant professional experience.

Nice To Haves

• Familiarity with AI development, open-source ecosystems, and technologies such as ROCm, PyTorch, Hugging Face, and cloud AI infrastructure.
• Experience with developer lifecycle, product-led growth, or community-driven adoption strategies.
• An advanced degree is a plus.

Responsibilities

• Develop and execute integrated global campaigns for AI developers, engineers, and technical practitioners across digital, social, content, events, community, and partner channels.
• Lead and develop a global marketing team spanning integrated campaigns, regional activation, and developer lifecycle growth; establish priorities, accountability, and development opportunities.
• Build developer journeys from awareness and acquisition through hands-on experience, activation, adoption, and advocacy, improving conversion and meaningful participation.
• Develop campaigns supporting AMD technologies including ROCm, AMD Instinct, Ryzen AI, Halo, and emerging developer platforms.
• Lead developer campaign strategy across priority markets, including the United States, China, and EMEA, balancing global consistency with local requirements.
• Use audience segmentation, automation, experimentation, and analytics to improve acquisition efficiency, lifecycle progression, and marketing return on investment.
• Establish repeatable campaign frameworks, measurement, planning, and reporting processes to improve speed, accountability, and execution quality.
• Partner with Marketing, Engineering, Product, Developer Relations, and regional organizations; manage agency relationships, budgets, and campaign resources.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager