Senior Associate, Marketing Technology & Enablement

DraftKings Inc. • Boston, MA

2d • $75,200 - $94,000

About The Position

As a Senior Associate, Marketing Technology & Enablement at DraftKings, you will help transform how Creative and Growth Marketing teams develop, manage, and deliver marketing assets at scale. You will build and improve workflows, automation, and technology to make creative production faster, more consistent, and more efficient. Working across creative, marketing, and technical teams, you will apply emerging technologies, including AI, to simplify processes, improve collaboration, and reduce manual effort. Your work will support scalable systems, smarter execution, and continuous innovation across marketing operations.

DraftKings is a publicly traded technology company headquartered in Boston. As a regulated gaming company, DraftKings may require employees to obtain a gaming license issued by the appropriate state agency as a condition of employment. The position is full-time and has a US base salary range of $75,200 to $94,000, plus bonus, equity, and benefits as applicable. Pay within the range depends on work location and factors including job-related skills, experience, and relevant education or training.

Requirements

• At least 2 years of experience in marketing technology, creative automation, digital production, creative operations, or a related field.
• Hands-on experience managing creative production workflows, including asset intake, versioning, approvals, quality assurance, and delivery.
• Familiarity with creative and workflow management platforms such as Airtable, Figma, Wrike, Asana, Jira, or digital asset management systems.
• Experience applying AI and automation tools to streamline manual processes, improve documentation, and create repeatable workflows, with an understanding of responsible AI use and data security.
• Strong organizational skills and attention to detail, with the ability to manage multiple priorities and maintain accuracy in a fast-paced environment.
• A process-driven mindset and ability to identify inefficiencies, troubleshoot issues, and turn operational challenges into practical improvements.
• Effective communication and collaboration skills, with the ability to work independently and partner across creative, marketing, technical, and external teams.

Nice To Haves

• Experience with creative automation platforms such as Smartly, Storyteq, Pencil, or Hunch.
• Exposure to Airtable automations, application programming interfaces (APIs), low-code tools, or scripting.

Responsibilities

• Support and optimize creative production workflows from request intake and asset development through approvals, quality assurance, delivery, and reporting.
• Configure and maintain creative technology platforms, including Airtable, Figma, digital asset management systems, and workflow automation tools.
• Build reusable templates, automated workflows, AI prompts, and process documentation to streamline recurring tasks and improve consistency.
• Use AI tools such as ChatGPT, Claude Code, and Codex to improve workflows, quality assurance, and documentation while maintaining accuracy and data security.
• Identify workflow bottlenecks, repetitive tasks, and quality risks; use data and stakeholder feedback to recommend and implement improvements.
• Support testing and rollout of creative technologies and automation capabilities by evaluating use cases, documenting requirements, and measuring operational impact.
• Partner with Creative, Brand, Growth Marketing, Analytics, Legal, and technical teams to improve collaboration, streamline handoffs, and support reliable execution.
• Maintain workflow standards, asset metadata, documentation, and quality controls, and validate that new processes and automations perform as intended.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed