Senior Associate, Marketing Technology & Enablement

DraftKings•Boston, MA

12h

About The Position

As a Senior Associate, Marketing Technology & Enablement, you’ll help transform how DraftKings’ Creative and Growth Marketing Teams develop, manage, and deliver marketing assets at scale. You’ll build and improve the workflows, automation, and technology that make creative production faster, more consistent, and more efficient. Working across creative, marketing, and technical teams, you’ll apply emerging technologies, including AI, to simplify processes, improve collaboration, and reduce manual effort. Your work will help create scalable systems that support smarter execution and continuous innovation across marketing operations.

Requirements

At least 2 years of experience in marketing technology, creative automation, digital production, creative operations, or a related field.
Hands-on experience managing creative production workflows, including asset intake, versioning, approvals, quality assurance, and delivery.
Familiarity with creative and workflow management platforms such as Airtable, Figma, Wrike, Asana, Jira, or digital asset management systems.
Experience applying AI and automation tools to streamline manual processes, improve documentation, and create repeatable workflows, with an understanding of responsible AI use and data security.
Strong organizational skills and attention to detail, with the ability to manage multiple priorities and maintain accuracy in a fast-paced environment.
A process-driven mindset and ability to identify inefficiencies, troubleshoot issues, and translate operational challenges into practical improvements.
Effective communication and collaboration skills, with the ability to work independently and partner across creative, marketing, technical, and external teams.

Nice To Haves

Experience with creative automation platforms such as Smartly, Storyteq, Pencil, or Hunch.
Exposure to Airtable automations, application programming interfaces (APIs), low-code tools, or scripting.

Responsibilities

Support and optimize creative production workflows, from request intake and asset development through approvals, quality assurance, delivery, and reporting.
Configure and maintain creative technology platforms, including Airtable, Figma, digital asset management systems, and workflow automation tools, to improve operational efficiency.
Build reusable templates, automated workflows, AI prompts, and process documentation that streamline recurring tasks and improve consistency across teams.
Use AI tools such as ChatGPT, Claude Code, and Codex to accelerate workflow improvements, strengthen quality assurance, and simplify documentation while maintaining accuracy and data security.
Identify workflow bottlenecks, repetitive tasks, and quality risks, using data and stakeholder feedback to recommend and implement practical improvements.
Support testing and rollout of new creative technologies and automation capabilities by evaluating use cases, documenting requirements, and measuring operational impact.
Partner with Creative, Brand, Growth Marketing, Analytics, Legal, and technical teams to improve collaboration, streamline handoffs, and support reliable execution.
Maintain workflow standards, asset metadata, documentation, and quality controls while validating that new processes and automations perform as intended.