Senior Product Manager - Marketing Enablement

Acima•Draper, UT

9d•Onsite

About The Position

Upbound is seeking a Senior Product Manager – Marketing Enablement to lead the product strategy and capabilities that support modern marketing and customer engagement across its lines of business. The role works across Product, Marketing, Technology, Data, and business units, translating marketing strategy and customer needs into scalable enterprise capabilities. The successful candidate will bring together teams to turn digital marketing, customer data, personalization, experimentation, and emerging AI opportunities into measurable customer and business outcomes. The role will establish a clear Marketing Enablement product strategy and create shared capabilities that can be leveraged across Upbound’s lines of business. It will use data, AI, personalization, and experimentation to improve customer experiences and business results, shifting Marketing Enablement from separate tools and requests toward a strategic product ecosystem.

Requirements

At least 5 years of experience in Product Management, Digital Product, Marketing Technology, or a related field.
Experience owning product strategy, roadmaps, and complex cross-functional initiatives.
Strong understanding of digital marketing, customer acquisition, lifecycle marketing, and customer engagement.
Experience with MarTech platforms, customer identity or data, CRM/CDP, personalization, marketing automation, or experimentation platforms.
Understanding of how AI and machine learning can improve marketing, personalization, customer insights, content, and decision-making.
Experience partnering closely with Engineering, Data, Analytics, and Marketing teams.
Strong analytical skills and ability to connect product investments to measurable business outcomes.
Excellent communication, leadership, and stakeholder-management skills.
Ability to navigate ambiguity, influence without direct authority, and align diverse teams around a shared strategy.
Authorization to work for any employer in the United States; the company is unable to sponsor or take over sponsorship of an employment visa.

Nice To Haves

Experience working across multiple brands, business units, or stakeholder groups is strongly preferred.

Responsibilities

Define the vision, strategy, and roadmap for shared marketing capabilities across Upbound and its lines of business.
Lead product initiatives across MarTech, customer identity and data, personalization, experimentation, marketing automation, and AI-enabled marketing.
Translate marketing strategies and customer opportunities into scalable products, platforms, and technical capabilities.
Partner with Marketing, Product, Engineering, Data, Analytics, and business units to identify shared needs, establish priorities, and drive alignment.
Improve customer experiences across acquisition, conversion, engagement, retention, and re-engagement.
Establish a test-and-learn approach using experimentation, analytics, and customer insights to improve experiences and marketing effectiveness.
Define success metrics and demonstrate impact through conversion, engagement, retention, marketing efficiency, and customer lifetime value.
Create shared marketing capabilities and a scalable product ecosystem across Upbound’s lines of business.