Product Enablement Manager

Crunchtime
•$86,000 - $120,400

About The Position

Crunchtime is hiring a Product Enablement Manager to serve as the go-to-market product subject matter expert and own technical enablement for Sales Engineers and Technical Account Managers. The role builds onboarding and certification pathways, partners with Product and Product Marketing on release readiness, and leads the launch of a company-wide GTM Learning Management System. The manager shapes how customer-facing teams demonstrate value to restaurant leaders. The position also supports technical curriculum for Account Executive and Customer Success Manager onboarding, maintains product and competitive enablement materials, and monitors certification metrics to report team readiness and impact to leadership. The role contributes to Camp Crunchtime, Crunchtime’s first-week onboarding experience for new GTM hires.

Requirements

  • At least 5 years of experience as a Sales Engineer, Solutions Consultant, Technical Account Manager, or in technical/product enablement within a B2B SaaS environment.
  • Deep product aptitude and ability to explain complex technical workflows and demonstrate software through business-outcome storytelling.
  • Proven experience partnering with Product and Product Marketing teams on product launches, readiness programs, and go-to-market execution.
  • Direct experience implementing, administering, or building curriculum within a modern Learning Management System or enablement platform.
  • Strong instructional design and writing skills, with a history of creating high-impact playbooks, hands-on labs, and formal demo certification programs.

Nice To Haves

  • Hands-on experience with restaurant technology, workforce management, or multi-unit hospitality operations platforms.
  • Prior experience executing value-selling methodologies within technical presales and customer success workflows.

Responsibilities

  • Own onboarding and readiness programs for Sales Engineers and Technical Account Managers, including product depth, demo certification, solution design, and technical validation across suite products.
  • Run ongoing enablement for Sales Engineers and Technical Account Managers through storytelling workshops, competitive technical deep dives, new-feature training, and value-based demo coaching.
  • Partner with Product and Product Marketing to build and manage an enterprise-wide product enablement framework covering launch tiers, release readiness, and certifications.
  • Author and maintain GTM product playbooks, demo flows, persona guides, and competitive battlecards, and serve as the primary product subject matter expert across go-to-market teams.
  • Support technical curriculum within Account Executive and Customer Success Manager onboarding, and monitor company-wide certification metrics to report readiness and impact to leadership.
  • Co-deliver Camp Crunchtime and keep its core messaging and curriculum up to date.
  • Lead implementation and launch of the GTM Learning Management System, establishing learning paths, content structure, and CRM integrations.
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