Associate Manager, National Retail Marketing - Modelo

Constellation Brands•Chicago, IL

5d•$96,700 - $148,100

About The Position

The Associate Manager, National Retail Marketing provides marketing support for planning, developing, and implementing national off-premise and on-premise retail programs for assigned brands in Constellation Brands Beer Division, with a focus on the Modelo Brand Family. Working across marketing, finance, sales, and agency partners, the role supports insight-driven campaigns and annual marketing plans that meet business objectives and align with brand strategy. The position translates brand strategy, consumer and shopper insights, sports partnerships, and cultural passion points into national retail programs designed to drive business results and connect with shoppers. The role leads or supports the development and execution of retail campaigns and promotional programming, agency and vendor relationships, point-of-sale production, annual planning, budget processes, and campaign performance reviews. It works closely with Customer Marketing, Sales, Field Marketing, and other cross-functional teams to gather market feedback and optimize programming. The position is based in Chicago, Illinois, with travel of less than 20%.

Requirements

Bachelor’s degree required, preferably with an emphasis in marketing.
At least 4 years of progressive experience in trade marketing, brand marketing/management, or agency capacities, working with a CPG organization; beverage alcohol industry experience is preferred. The experience should provide understanding of the job function, marketing and sales needs, and the three-tier distribution system.
Strong financial acumen in budget management and processes.
Ability to take initiative to learn new skills, improve existing systems and processes, and adapt to changing priorities and critical timelines.
Effective written and oral communication and presentation skills.
Organized and detail-oriented, with comfort in tactical execution, proofreading, and copy editing.
Ability to foster working relationships with internal and external stakeholders.
Self-motivated, accountable, able to manage multiple projects, and able to work with urgency while continuing to learn.
Maturity and responsibility to work successfully within the beverage alcohol industry.
Advanced knowledge of Microsoft Office, including PowerPoint, Excel, Word, Outlook, Teams, and SharePoint.
Able to sit and/or stand for long periods and work at a computer for extended periods; lifting may be required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Nice To Haves

Agency experience and successful experience managing agencies to achieve company goals and objectives.
Experience marketing to Hispanic/multicultural consumers and trade.
Business-level Spanish fluency.
Experience in shopper marketing, trade marketing, or retail activation.
Interest or experience in sports marketing, sponsorship activation, or fan engagement, with understanding of how consumer passion can translate into retail programming.
Strong creative judgment and ability to evaluate marketing materials and provide actionable feedback that improves strategic alignment and shopper engagement.

Responsibilities

Support development and own key aspects of implementing a calendar of short- and long-term national retail campaigns to maximize sales opportunities and consumer conversion at retail.
Lead development and execution of programming, including creating and ordering point-of-sale materials, promotional consumer engagement and sweepstakes, and sales support materials.
Manage day-to-day relationships with agency partners to develop programming that meets consumer needs, retailer business objectives, and brand-equity goals.
Write detailed, insights-driven agency briefs, manage campaign timelines, and secure timely printing and shipping before in-market launches.
Work with print production vendors to generate estimates and manage production timelines and deliverables for point-of-sale elements, merchandise, and display enhancers.
Assist with annual strategic planning, including managing timelines and aligning internal marketing, Consumer/Shopper Insights, Sales, and agency efforts on planning presentations and tools for the organization and wholesaler network.
Partner with Customer Marketing, Sales, and Field Marketing to gather market feedback, identify retailer and shopper needs, and incorporate learnings into national retail programming.
Help recommend and implement retail promotional plans for priority national programs, including Modelo College Sports and Soccer platforms.
Recap campaign performance, draw actionable conclusions, and optimize future programs.
Establish cross-functional relationships with Sales, Category, Insights, Brand, Digital Experience, Media, Sponsorship, and Field Marketing teams to strengthen integrated campaign execution.
Own assigned portions of the team budget, including purchase order creation, invoice tracking, monthly forecasting, and monthly meetings with Finance.
Maintain effective working relationships with internal and external stakeholders to influence decision making.
Perform other duties as assigned.