National Retail Marketing Manager

Constellation Brands • Chicago, IL

5d • Hybrid

About The Position

The National Retail Marketing Manager leads development and execution of assigned Retail Connections programming, translating brand strategy, shopper insights, and commercial objectives into compelling programs that drive impact at retail. The role owns key programs from strategy and briefing through creative development, production, field sell-in, execution, and measurement, partnering closely with cross-functional teams, agencies, and external partners.

The manager serves as the day-to-day business owner for assigned programs, develops recommendations and programming strategies, manages agency and vendor relationships, and builds alignment among stakeholders. The role also leads annual planning and program financial management, establishes KPIs, evaluates effectiveness, and uses results to improve future programming. Chicago-based employees are required to work in-office on Tuesdays and Wednesdays. Travel for market visits and corporate events is required at less than 20%.

Requirements

• Bachelor’s degree, preferably in marketing, business, or a related discipline.
• At least 8 years of relevant experience in brand marketing, shopper/commerce marketing, retail activation, trade marketing, field marketing, or a related discipline; preferably within CPG.
• Demonstrated experience leading complex, cross-functional marketing or retail activation programs from strategy through execution and measurement.
• Experience managing agencies, vendors, or external partners, including briefing, feedback, budgeting, and execution.
• Ability to translate brand, shopper, and commercial objectives into actionable marketing programs.
• Strong communication and interpersonal skills, with experience collaborating across senior leadership, Brand Marketing, Insights, Legal, Sales, wholesalers, agencies, and suppliers.
• Proficiency in Microsoft Word, Excel, PowerPoint, Outlook, and Teams.
• Demonstrated initiative, learning agility, and commitment to improving processes and ways of working.
• Must be able to sit and/or stand for long periods and work on a computer for extended periods.
• Lifting may be required.
• Must be available to travel for market visits and corporate events, less than 20%.

Nice To Haves

• Experience within CPG, beverage alcohol, retail/shopper marketing, or another consumer-led industry.
• Experience developing programming across multiple retail channels and customer environments.
• Strong understanding of shopper behavior, retail trends, and the evolving commerce landscape.
• Experience using performance data, shopper insights, and field feedback to optimize programming.
• Experience presenting recommendations and influencing senior cross-functional stakeholders.
• Working knowledge of the three-tier beverage alcohol system and its implications for retail programming and execution.

Responsibilities

• Own end-to-end development and execution of assigned Retail Connections brands and programs, from strategy and briefing through creative development, production, field sell-in, execution, and measurement.
• Serve as day-to-day business owner for assigned programs, proactively identifying opportunities, risks, decisions, and next steps.
• Develop programming that connects brand strategy with shopper, customer, and commercial objectives and is compelling to consumers and executable in-market.
• Partner cross-functionally to identify business opportunities and translate commercial needs into scalable retail solutions.
• Lead agency partners from briefing through execution, setting expectations, providing actionable feedback, challenging work when appropriate, and ensuring deliverables meet strategic, creative, financial, and timing objectives.
• Manage print, fulfillment, and merchandise vendors through sourcing, procurement, production, and release of promotional materials and point-of-sale, ensuring quality, cost efficiency, and timely delivery.
• Build cross-functional relationships and act as a Retail Connections subject-matter partner, influencing stakeholders and driving alignment on strategy, priorities, and execution.
• Prioritize multiple simultaneous workstreams and communicate trade-offs, risks, and timelines proactively.
• Establish program KPIs and partner with cross-functional teams to assess execution, engagement, sales impact, and return on investment; turn findings into recommendations for future programming.
• Contribute to annual strategic planning by translating brand priorities, commercial objectives, shopper insights, and marketplace opportunities into actionable programming strategies.
• Develop recommendations on program priorities, investment, timing, activation mechanics, and execution approach.
• Partner with Legal and other stakeholders to ensure programming, promotional materials, and activation mechanics comply with applicable company, regulatory, and brand requirements.
• Manage assigned program finances, including annual budget planning, monthly forecasting, reconciliation, invoice tracking, and reporting; identify variances and recommend actions.
• Present work, recommendations, and results to senior stakeholders and influence cross-functional partners.

Benefits

• Paid time off
• Medical insurance
• Dental insurance
• Vision insurance
• 401(k)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior