National Retail Marketing Specialist

Constellation Brands•Chicago, IL

4d•Onsite

About The Position

The National Retail Marketing Specialist supports the creation, planning, and execution of strategic national retail campaigns for select Constellation Brands portfolio brands, including Modelo, Corona, Pacifico, and Victoria. The role helps develop innovative retail programming and consumer promotions, bringing national marketing platforms to life at retail and shaping how consumers interact with the brands at the point of purchase. The position is based in Chicago, Illinois, and includes travel of up to 10%.

Requirements

Bachelor’s degree required; a focus in marketing, business, or communications is preferred.
One to three years of prior work experience in a fast-paced, process-driven work environment.
Creative, innovative, and enthusiastic self-starter with the ability to multitask, solve problems, and anticipate project needs.
Strong organizational skills and attention to detail, with the ability or willingness to learn to manage multiple workstreams, maintain accurate trackers, and coordinate deliverables and timelines.
Understanding of, or willingness to learn, brand strategy and its implementation across consumer touchpoints.
Strong written and presentation communication skills with varied audiences, including marketing and sales teams, leadership, sponsorship partners, and agencies.
Understanding of, or willingness to learn, the alcoholic beverage industry.
Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook.
Able to sit and/or stand for long periods and work at a computer for extended periods.
Lifting may be required.
Able to travel up to 10% of the time.

Nice To Haves

Experience on the agency or supplier side in the beverage or consumer packaged goods industry.
Curiosity about retail, shopper behavior, sports, culture, and emerging trends, and ability to turn observations into brand-programming ideas.
Previous experience or understanding of physical point-of-sale design, construction, in-store sales support, and/or in-store sales promotions.
Strong creative judgment and ability to evaluate marketing materials and provide actionable feedback that improves strategic alignment and shopper engagement.
Creative thinking and enthusiasm for big ideas and opportunities to build brand and consumer connection.
Observant of activity and practices from other brands.
Spanish language skills; Spanish speakers are strongly preferred.

Responsibilities

Assist with developing and implementing a year-round promotion calendar and integrated retail campaigns to maximize sales opportunities and consumer conversion at retail.
Support creative development, implementation, and ongoing management of point-of-sale programming for assigned brands and programs.
Partner with Brand Marketing, Sales, Shopper/Consumer Insights, and agency teams to develop retail programs that translate brand strategy into executable customer and field solutions.
Work with agencies, vendors, and internal stakeholders to evaluate creative concepts for scalability, cost, timing, and in-store execution feasibility.
Manage and direct fulfillment agencies and vendors producing point-of-sale marketing materials.
Own program timelines, trackers, and cross-functional status updates to keep deliverables on schedule.
Support post-program analysis by gathering execution feedback, performance results, and key learnings to optimize future retail programming.
Support team budget management, including purchase order entry and management, invoice reconciliation, and monthly forecasting as needed.
Help recommend and implement retail promotional plans for new product introductions and existing-product line extensions.
Assist with annual strategic planning, including managing timelines and aligning Marketing, Consumer/Shopper Insights, Sales, and agency efforts on planning presentations and tools.
Prepare information for and attend in-person meetings and conferences supporting sales and marketing initiatives.