Specialist, Retail Marketing
About The Position
Caleres is seeking a Specialist, Retail Marketing to support seasonal marketing programs, product launches, and retail initiatives for its footwear brands. Based in Novato, California, this role coordinates programs from planning through execution, ensuring timelines, deliverables, approvals, and cross-functional follow-up are managed accurately and on time. The Specialist partners with teams across Brand Marketing, Creative, Product, eCommerce, PR, Social, CRM, Media, Sales, and Merchandising. The role translates seasonal priorities and product stories into actionable resources for Sales and retail partners, including toolkits, launch kits, presentations, merchandising guides, retail education materials, and trade show resources. It also supports account meetings, line reviews, market appointments, sales meetings, retailer presentations, and trade shows. The Specialist manages marketing calendars, project trackers, briefs, workflows, requests, and status updates; monitors deadlines and escalates risks; and contributes to post-launch recaps and ongoing process improvement.
Requirements
- 3–5 years of experience in Marketing as an Account Coordinator or Account Manager.
Nice To Haves
- Bachelor’s degree in Marketing, Business, or a related field.
- Experience working in a retail environment.
Responsibilities
- Coordinate seasonal marketing programs, product launches, and retail initiatives from planning through execution.
- Manage timelines, milestones, deliverables, approvals, and cross-functional follow-up to ensure programs and assets are delivered accurately and on time.
- Partner with Brand Marketing, Creative, Product, eCommerce, PR, Social, CRM, Media, Sales, and Merchandising to align seasonal priorities and coordinate program needs.
- Translate seasonal priorities and product stories into clear, actionable marketing resources for Sales and retail partners.
- Develop and coordinate sales toolkits, product launch kits, presentations, merchandising guides, retail education materials, and trade show resources.
- Execute marketing support for key account meetings, line reviews, market appointments, sales meetings, retailer presentations, and trade shows.
- Coordinate campaign assets and retailer resources, including routing, approvals, version control, organization, and distribution.
- Manage marketing calendars, project trackers, briefs, workflows, requests, and status updates.
- Monitor deadlines and escalate risks or roadblocks as needed.
- Support post-launch recaps and identify opportunities to improve marketing processes, tools, and ways of working.
Benefits
- 30% associate discount across Famous Footwear and Caleres brands.
- Benefits including 401(k), health benefits, and paid time off; details are available at yourcaleres.com.
- Access to earned pay before payday.
- Free, 24/7 confidential mental health support and resources through CompPsych EAP for eligible associates.
- Relaxed dress code.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
