Marketing Specialist

Horizon Farm Credit•Mount Joy, PA

10d•$51,900 - $75,200•Hybrid

About The Position

Horizon Farm Credit is recruiting one Marketing Specialist for its CX & Marketing team. The position is eligible for a hybrid work environment and may be based in the Lewisburg, Mechanicsburg, or Mount Joy, Pennsylvania office. The role supports the organization’s brand, products, services, and mission by developing and executing marketing initiatives that connect with customers and communities and support business objectives and growth. The Marketing Specialist collaborates with internal teams and business partners to plan campaigns and projects, create marketing content, analyze campaign performance, and provide marketing support to assigned business units and projects. The successful candidate is organized, creative, self-directed, adaptable, and comfortable balancing creativity with strategy in a fast-paced, collaborative setting. Travel to branch offices, farms, events, training, and other business activities may be needed. Horizon Farm Credit is an agricultural lender with over 100 years of service to rural America. The stated salary range is $51,900 to $75,200, with a midpoint of $63,600. Starting pay depends on relevant experience, qualifications, and internal equity; most new hires are offered a rate between the minimum and midpoint, though other placement may be appropriate.

Requirements

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
Generally, zero to three years of marketing and communication experience.
Strong written and verbal communication skills, including the ability to write clearly, effectively, and creatively for varied audiences.
Demonstrated writing, editing, proofreading, and content-development abilities.
Strong organizational and project-management skills, including the ability to manage multiple priorities effectively.
Knowledge of marketing, advertising, digital marketing, and social media strategies and tactics.
Effective presentation and relationship-building skills.
Ability to think critically, solve problems, and identify creative solutions to business challenges.
Ability to thrive in a highly collaborative, fast-paced environment.
Ability to travel to branch offices, farms, events, training, and other business activities as needed.
Adaptability and flexibility in a changing work environment.
Ability to sit for prolonged periods and work on a computer.

Nice To Haves

Knowledge of agricultural production and economic factors affecting the region.
Farm Credit or agricultural background.

Responsibilities

Help plan, coordinate, and execute marketing campaigns and initiatives supporting the Association’s business objectives and strategic priorities.
Create and distribute marketing collateral, communications, and content across digital and traditional platforms to promote products, services, and business initiatives.
Support customer insight and engagement efforts.
Develop messaging and content to generate awareness, strengthen brand recognition, and support lead generation.
Use digital marketing platforms to create, schedule, publish, and monitor marketing content and initiatives.
Track, analyze, and report campaign performance to evaluate effectiveness and identify opportunities for improvement.
Build and maintain internal and external relationships to develop strategic marketing solutions and support organizational goals.
Represent marketing and serve as a resource on assigned projects, committees, programs, and cross-functional workgroups.
Assist with marketing operations, including reporting, presentation development, platform maintenance, event coordination, resource development, and data management.
Recommend marketing best practices, contribute to communication strategies, and support execution of internal and external marketing plans.