Marketing Specialist

PENN Entertainment • Alton, IL

11d

About The Position

The Marketing Specialist supports marketing programs and property promotions at PENN Entertainment. The role promotes excellent customer service, supports compliance with regulatory requirements, helps maintain player tracking information, and responds to customer concerns. It coordinates promotional and event activities, marketing support services, communications, and analysis, while working with internal departments, CRM, guests, team members, and regulatory agencies. The position may also provide support at admission and exit turnstiles and assist with special and VIP events.

Requirements

• Must be at least 21 years of age.
• Associate degree in marketing, finance, or a related area, or an equivalent combination of education and experience.
• One year of related experience required, preferably in Marketing.
• Excellent verbal, written, and interpersonal skills.
• Technical proficiency and knowledge of MS Office, including Word, Excel, and Outlook.
• Demonstrated ability to drive toward results.

Nice To Haves

• Strong client-interface and presentation skills preferred.

Responsibilities

• Enthusiastically support, promote, and demonstrate superior customer service according to department and company standards and programs.
• Ensure regulatory compliance within the area of responsibility and report potential issues to management.
• Assist in developing and maintaining player tracking information in the casino management system.
• Activate, approve, and make manual adjustments to patron accounts.
• May work as the second employee at the admission/exit turnstile area alongside a Security Officer.
• Respond effectively to customer concerns and issues to promote player goodwill.
• Communicate promotions to internal and external customers.
• Perform or coordinate pre- and post-event analysis.
• Coordinate marketing support services, including advertising, public relations, and support from internal departments.
• Work with CRM to ensure accurate details are incorporated into advertisements and materials.
• Coordinate, organize, and execute approved property promotions.
• Support development of press releases and media correspondence related to marketing programs or property advertising.
• Monitor the property promotions calendar in accordance with the promotions department strategy.
• Communicate current and upcoming promotions to guests, team members, and regulatory agencies.
• Monitor and respond to online reviews and reputation-management matters for the property within established guidelines.
• Coordinate and track groups responding to special and VIP party events as needed.
• Wear appropriate uniform or attire for the event or venue; costumes may occasionally be used.
• Develop working relationships and maintain effective communication with other departments to secure cooperation and assistance for promotions and events.
• Generate new and unique promotional ideas and events.

Benefits

• Wellness programs supporting financial, physical, and mental well-being.
• Day-one medical coverage may vary by position.
• 401(k) matching may vary by position.
• Annual performance bonus may vary by position.
• Paid time off earned according to local policy and increasing with length of employment.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree