Marketing Specialist

CAMC Health System•Morgantown, WV

9d•Onsite

About The Position

The Marketing Specialist develops and implements tactics to achieve defined advertising, marketing, and communication strategies for Vandalia Health brands, service lines, and supporting entities. The role works with project contacts to shape campaign objectives, concepts, timelines, and budgets, and manages campaign execution from creative development through production and delivery. The specialist interprets market research, develops social media content, assists with channel monitoring and inquiry responses, and stays current on digital marketing technologies, CRM systems, and content management systems. The role maintains accurate project records, represents the organization to vendors, media, and advertising solicitors, and attends meetings and community activities as needed. It also requires managing multiple projects and accounts, working effectively under pressure, and managing time effectively. The position requires a bachelor's degree in Business, Marketing, Journalism, or Communications and three years of successful marketing or advertising experience. Three years of healthcare-related marketing experience is preferred. No certification, competency, or license is required. This is a regular, full-time position on the day schedule, located on Hartman Run Road in Morgantown, West Virginia.

Requirements

Bachelor's degree in Business, Marketing, Journalism, or Communications.
Three years of successful marketing or advertising experience.
Ability to manage multiple projects and accounts and work effectively under pressure.
Ability to manage time effectively.
Commitment to quality, accuracy, graphic standards, and approval processes.
No certification, competency, or license is required.

Nice To Haves

Three years of healthcare-related marketing experience.

Responsibilities

Work with project contacts to develop campaign objectives, conceptualize products, establish project timelines, and manage marketing budgets.
Ensure quality and accuracy of personally produced and contracted work, following graphic standards and approval processes.
Interpret market research to inform creative strategies and achieve marketing objectives.
Manage project execution, including design, layout, copywriting, and coordination and supervision of campaign production and delivery.
Represent marketing to administrative personnel during project development, budget preparation, and marketing plan development.
Develop social media content, help monitor social media channels, and respond to inquiries.
Stay current on digital marketing technologies, CRM systems, and content management systems.
Maintain complete and accurate project files, including expenses, project components, vendors or contractors, and tracking results.
Represent the companies to vendors, media, and advertising solicitors to maximize the impact of marketing dollars.
Attend meetings, conferences, and community activities on behalf of Vandalia Health and its companies as needed.
Manage multiple projects and accounts daily, work well under pressure, and manage time effectively.
Maintain and document required education.
Demonstrate positive customer service and co-worker relations.
Comply with the company's attendance policy and participate in departmental and institutional continuous quality improvement activities.
Perform work cost-effectively and in accordance with departmental pay practices and scheduling policies, organizational mission and strategic plan, and applicable policies and procedures.
Perform related duties as assigned.