Specialist, Retail Marketing

Caleres • NOVATO, CA

5d

About The Position

Join Caleres as a Specialist, Retail Marketing in Novato, California. This role coordinates seasonal marketing programs, product launches, and retail initiatives from planning through execution, ensuring timelines, deliverables, approvals, and cross-functional follow-up are managed accurately and on time. The Specialist partners with internal teams and retail partners to support brand priorities across channels and create practical marketing resources that bring product stories to life.

The role also supports key account meetings, line reviews, market appointments, sales meetings, retailer presentations, and trade shows. It manages marketing calendars, project trackers, briefs, workflows, requests, and status updates; monitors deadlines and escalates risks; and contributes to post-launch reviews and continuous improvement of marketing processes and tools.

Requirements

• 3–5 years of experience in Marketing as an Account Coordinator or Account Manager.

Nice To Haves

• Bachelor’s degree in Marketing, Business, or a related field preferred.
• Experience working in a retail environment preferred.

Responsibilities

• Coordinate seasonal marketing programs, product launches, and retail initiatives from planning through execution.
• Manage timelines, milestones, deliverables, approvals, and cross-functional follow-up to ensure programs and assets are delivered accurately and on time.
• Partner with Brand Marketing, Creative, Product, eCommerce, PR, Social, CRM, Media, Sales, and Merchandising to align seasonal priorities and coordinate program needs across channels.
• Translate seasonal priorities and product stories into actionable marketing resources for Sales and retail partners.
• Develop and coordinate sales toolkits, product launch kits, presentations, merchandising guides, retail education materials, and trade show resources.
• Execute marketing support for key account meetings, line reviews, market appointments, sales meetings, retailer presentations, and trade shows.
• Coordinate campaign assets and retailer resources, including routing, approvals, version control, organization, and distribution.
• Manage marketing calendars, project trackers, briefs, workflows, requests, and status updates; monitor deadlines and escalate risks or roadblocks.
• Support post-launch recaps and identify opportunities to improve marketing processes, tools, and ways of working.

Benefits

• 30% associate discount across Famous Footwear and Caleres brands.
• 401(k), health benefits, and paid time off; details are available at yourcaleres.com.
• Access to earned pay before payday.
• Free, confidential, 24/7 mental wellness support and resources through CompPsych EAP for eligible associates.
• Relaxed dress code.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed