National Retail Marketing Specialist

Constellation Brands•Chicago, IL

6d•$69,500 - $102,100

About The Position

The National Retail Marketing Specialist supports the creation, planning, and execution of strategic national retail campaigns for select brands in Constellation Brands’ portfolio, including Modelo, Corona, Pacifico, and Victoria. The role helps bring national marketing platforms to life at retail and promotes collaboration and consistency across internal teams in developing retail programming and consumer promotions. The specialist partners with Brand Marketing, Sales, Shopper/Consumer Insights, agencies, vendors, and other stakeholders to translate brand strategy into executable retail programs. The position also manages program timelines and materials, supports budget administration and post-program analysis, and contributes to annual planning and sales and marketing meetings. The role is based in Chicago, Illinois, with travel of up to 10%.

Requirements

Bachelor’s degree; preferably with an emphasis in marketing, business, or communications.
1–3 years of prior work experience in a fast-paced, process-driven work environment.
Creative, innovative, enthusiastic self-starter with the ability to multitask, solve problems, and anticipate project needs.
Strong organizational skills and attention to detail, with the ability or willingness to learn to manage multiple workstreams, maintain accurate trackers, and coordinate deliverables and timelines.
Understanding of brand strategy and its implementation across consumer touchpoints, or willingness to learn.
Strong written and presentation communication skills with varied audiences, including marketing and sales teams, leadership, sponsorship partners, and agencies.
Understanding of the alcoholic beverage industry, or willingness to learn.
Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook.
Must be based in Chicago.
Must be able to sit and/or stand for long periods and work at a computer for extended periods; lifting may be required.
Flexibility to travel up to 10% of the time.

Nice To Haves

Experience on the agency or supplier side in the beverage or consumer packaged goods industry.
Curiosity about retail, shopper behavior, sports, culture, and emerging trends, with the ability to translate observations into brand programming ideas.
Previous experience with or understanding of physical point-of-sale design, construction, in-store sales support, and/or in-store sales promotions.
Strong creative judgment and the ability to evaluate marketing materials and provide actionable feedback that improves strategic alignment and shopper engagement.
Creative thinking and enthusiasm for big ideas and opportunities to build brand and consumer connections.
Awareness of activity and marketing by other brands.
Spanish language skills; speaker strongly preferred.

Responsibilities

Assist with developing and implementing a year-round promotion calendar and integrated retail campaigns to maximize sales opportunities and consumer conversion.
Support creative development, implementation, and ongoing management of point-of-sale programming for assigned brands and programs.
Partner with Brand Marketing, Sales, Shopper/Consumer Insights, and agency teams to develop retail programs that translate brand strategy into compelling, executable customer and field solutions.
Work with agencies, vendors, and internal stakeholders to evaluate creative concepts for scalability, cost, timing, and in-store execution feasibility.
Manage and direct the fulfillment agency and vendors in producing point-of-sale marketing materials.
Own program timelines, trackers, and cross-functional status updates to keep deliverables on schedule.
Support post-program analysis by gathering execution feedback, performance results, and key learnings to identify opportunities to improve future retail programming.
Assist with team budget management, including purchase order entry and management, invoice reconciliation, and monthly forecasting support.
Help recommend and implement retail promotional plans for new product introductions and line extensions.
Assist with annual strategic planning timelines and coordinate Marketing, Consumer/Shopper Insights, Sales, and agency efforts to deliver planning presentations and tools.
Prepare information for and attend in-person meetings and conferences supporting sales and marketing initiatives.