Associate Manager, National Retail Marketing - Modelo

Constellation Brands•Chicago, IL

About The Position

The Associate Manager, National Retail Marketing provides marketing support for planning, developing, and implementing off-premise and on-premise national retail programming for assigned brands in the Constellation Brands Beer Division, with a focus on the Modelo Brand Family. Working with cross-functional marketing teams, finance, sales, and agency partners, this role supports insight-driven campaigns and annual marketing plans that meet business objectives and align with brand strategy. The position translates brand strategy, consumer and shopper insights, sports partnerships, and cultural passion points into retail programs designed to drive business results and connect with shoppers nationally. The Associate Manager helps develop and implement national retail campaigns, manages agency and production work, supports annual strategic planning, partners with customer, sales, and field marketing teams, and evaluates campaign performance. The role also manages assigned budget responsibilities and maintains relationships with internal and external stakeholders. The position is based in Chicago, Illinois, with travel of less than 20%.

Requirements

Bachelor’s degree required, preferably with an emphasis in marketing.
At least 4 years of progressive experience in trade marketing, brand marketing/management, or agency work with a CPG organization; beverage alcohol experience is preferred, and experience must support understanding of marketing and sales needs and the three-tier distribution system.
Strong financial acumen in budget management and processes.
Initiative to learn new skills, improve existing abilities, and enhance systems and processes.
Ability to thrive on a fast-paced, action-oriented team where priorities change and time frames are critical; must be agile and adaptable.
Effective written and oral communication and presentation skills.
Organization, attention to detail, and comfort with tactical execution, proofreading, and copy editing.
Ability to foster working relationships with internal and external stakeholders.
Self-motivation, urgency, willingness to learn, and ability to manage multiple projects and remain accountable.
Maturity and responsibility to work successfully within the beverage alcohol industry.
Advanced knowledge of Microsoft Office, including PowerPoint, Excel, Word, Outlook, Teams, and SharePoint.

Nice To Haves

Agency experience and demonstrated success managing agencies to achieve company goals and objectives.
Experience marketing to Hispanic/multicultural consumers and trade.
Business-level Spanish fluency.
Experience in shopper marketing, trade marketing, or retail activation.
Interest or experience in sports marketing, sponsorship activation, or fan engagement, with an understanding of translating consumer passion into retail programming.
Strong creative judgment and ability to evaluate marketing materials and provide actionable feedback to improve strategic alignment and shopper engagement.

Responsibilities

Support development and own key aspects of implementing a calendar of short- and long-term national retail campaigns to maximize sales opportunities and consumer conversion.
Lead development and execution of programming, including point-of-sale materials, consumer promotions and sweepstakes, and sales support materials.
Manage day-to-day agency relationships to develop programming that serves consumers and retailer business objectives and builds brand equity.
Write detailed, insight-driven agency briefs, manage campaign timelines, and ensure printing and shipping are completed before in-market launches.
Work with print production vendors to generate estimates and manage timelines and deliverables for point-of-sale elements, merchandise, and display enhancers.
Assist with annual strategic planning, coordinating timelines and aligning Marketing, Consumer/Shopper Insights, Sales, and agency teams on planning presentations and tools for the organization and wholesaler network.
Partner with Customer Marketing, Sales, and Field Marketing to gather market feedback, identify retailer and shopper needs, and incorporate learnings into national retail programming.
Help recommend and implement retail promotional plans for Modelo’s priority national programs, including college sports and soccer platforms.
Recap campaign performance, draw actionable conclusions, and optimize future programs.
Build cross-functional relationships with Sales, Category, Insights, Brand, Digital Experience, Media, Sponsorship, and Field Marketing teams to strengthen integrated campaign execution.
Manage assigned portions of the team budget, including purchase orders, invoice tracking, monthly forecasting, and monthly meetings with Finance.
Maintain effective working relationships with internal and external stakeholders to influence decision-making.
Perform other duties as assigned.