Associate Director, Marketing
About The Position
The Associate Director, Marketing serves as a strategic leader within UVA Health’s Office of Strategic Marketing and Communications. The role guides the UVA Health brand, leads marketing strategy for UVA Community Health, and elevates the visibility of the UVA Paul and Diane Manning Institute of Biotechnology and the School of Medicine research enterprise. The position partners with clinical, operational, academic, and administrative leaders to turn organizational priorities into integrated marketing programs that build brand equity, support patient acquisition, and advance institutional reputation. The role leads enterprise brand stewardship, regional growth marketing, consumer and provider research, scientific storytelling, campaign measurement, budget and agency management, and team development. It collaborates with specialized marketing and communications teams to deliver coordinated multichannel programs and presents strategic recommendations and performance results to senior and executive leaders. The position is primarily sedentary and involves extensive desktop computer use. It occasionally requires traveling some distance to attend meetings and programs. Relocation assistance may be available for qualified candidates.
Requirements
- Bachelor's degree required.
- At least 8 years of relevant professional experience required.
- At least 3 years of formal managerial experience required.
Responsibilities
- Lead development and stewardship of the UVA Health brand strategy across audiences, markets, and channels.
- Guide brand positioning, messaging, creative strategy, visual identity, and organizational brand adoption.
- Serve as the primary strategic marketing lead for UVA Community Health, including its medical group, three Northern Virginia community hospitals, and outpatient clinic network.
- Develop localized strategies and campaigns that support specialty and service-line growth, increase brand awareness, and address Northern Virginia market dynamics.
- Partner with UVA Community Health leaders and health system strategy teams to identify market opportunities and align local initiatives with system-wide priorities.
- Elevate the UVA Paul and Diane Manning Institute of Biotechnology, its research, discovery and development programs, and the work of key faculty.
- Translate complex scientific and clinical advancements into clear, compelling narratives for patients, providers, partners, and other stakeholders.
- Collaborate with Performance Marketing, Digital Solutions, Creative Studio, Content and Social, and other communications partners to deliver coordinated multichannel programs.
- Lead quantitative consumer and provider research and monitor awareness, preference, perception, market trends, and brand lift.
- Establish KPIs and measurement frameworks, use performance insights to optimize campaigns, and demonstrate return on investment.
- Manage marketing budgets, agency relationships, vendors, cross-functional initiatives, and competing priorities.
- Mentor and develop direct reports and improve team processes, accountability, and operational effectiveness.
- Present strategic recommendations and performance results to senior and executive leaders.
Benefits
- Medical, dental, and vision insurance
- Generous paid time off
- Retirement savings
- Long-term and short-term disability
- Health savings plans and flexible spending accounts
- Certification and education support
- Relocation assistance may be available for qualified candidates
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What This Job Offers
Job Type
Full-time
Career Level
Senior
