Associate Manager, Events and Field Marketing

NielsenIQ•North Carolina, NC

2d•Remote

About The Position

This is a remote position for candidates physically located in the United States. As part of NIQ’s North America Marketing team, the Associate Manager will partner with Sales, Customer Success, Product, and Product Marketing to engage customers and prospects and support business growth. The role owns marketing strategy and activation for assigned events and field marketing programs within an agreed event calendar and level of support. The position defines how NIQ presents itself, communicates, and engages priority audiences before, during, and after events. It combines independent program ownership with hands-on execution, with guidance from the Events and Partner Marketing lead and North America Marketing Leader. The role involves developing event plans, creating and executing audience communications, coordinating Sales outreach and event activations, managing lead capture and follow-up, and measuring performance and pipeline contribution. Travel within the United States is approximately 25%.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
Relevant B2B marketing experience, typically gained over 3+ years in event marketing, field marketing, customer marketing, or demand generation.
Experience developing and executing marketing programs within agreed priorities and resources.
Strong writing skills and hands-on experience building emails and landing pages.
Experience partnering with Sales on customer outreach and engagement.
Strong project management skills and ability to manage overlapping timelines and stakeholders.
Ability to interpret performance data and recommend practical improvements.
Physically located in the United States.

Nice To Haves

Experience delivering on-site B2B event activations or targeted customer programs.
Experience using email marketing and marketing automation platforms such as Marketo, Microsoft Dynamics (MSD), or Pardot.
Experience using CRM and event platforms for lead tracking and reporting.

Responsibilities

Develop event marketing plans that define target audiences, messaging, customer experiences, and desired commercial outcomes.
Write invitations, promotional emails, and follow-up communications; build emails and landing pages; and coordinate digital and social promotion.
Partner with Sales to identify priority accounts and contacts, align on meeting goals, and prepare outreach resources.
Deliver on-site activations, coordinate logistics with Marketing Operations, and own selected logistics tasks as agreed.
Execute timely post-event campaigns connecting attendee interests with relevant content, meetings, or solution discussions.
Coordinate lead capture, qualification, and routing with Sales and marketing partners; monitor follow-up and escalate gaps.
Report on audience engagement, lead quality, follow-up, and pipeline contribution, and use findings to improve future programs.