Associate Brand Manager, US Wellness Innovation & Brand Marketing
About The Position
The Associate Brand Manager, US Wellness Innovation & Brand Marketing, will drive the company’s Wellness growth strategy by identifying new brands and products for the frozen category, developing product innovations, and leading marketing strategy for its Wellness portfolio. This is a fast-paced, entrepreneurial role focused on creating new approaches rather than following an established playbook. The position offers the opportunity to identify, incubate, and scale Wellness products, brands, and marketing strategies. The role spans Wellness innovation, brand marketing, and business development. It works with R&D, Consumer Marketing Insights, agencies, media partners, and other cross-functional teams to develop propositions and packaging, test concepts, bring products to market, build business cases, and identify new routes to market and manufacturing capabilities. The role also uses consumer and category insights, digital and e-commerce opportunities, and AI tools to support innovation and marketing execution.
Requirements
- Bachelor's degree required.
- 2–4 years of CPG brand management and/or innovation experience; strongly preferred over other backgrounds.
- Strong bias for action and accountability.
- Growth and competitive mindset, entrepreneurial spirit, and comfort with ambiguity.
- Passion and drive to grow the business.
- Strong interpersonal and communication skills, including ability to influence at all levels.
- Analytical ability to derive insights and convert them into clear business recommendations.
- Creative, blue-sky thinking and ability to articulate a path for new opportunities.
- Organization and ability to manage multiple projects, teams, and deliverables on time.
- Strong analytical skills and demonstrated ability to build financial business cases.
- Understanding of digital and e-commerce channels.
- Track record of successful, consistent delivery to the business.
- Demonstrated project management and cross-functional leadership skills.
- Experience working with agencies and media partners.
- Ability to work in a fast-paced, dynamic, and ambiguous environment.
- Strong verbal and written communication skills.
- Strategic thinking with both brand and portfolio perspective.
- Must be legally authorized to work in the United States full-time without current or future employer sponsorship.
Nice To Haves
- MBA.
- Experience in Wellness, health, or better-for-you categories.
Responsibilities
- Identify and evaluate Wellness brands, product concepts, and partnerships suited to the frozen category.
- Develop and execute an innovation pipeline of new products, formats, and positionings with health and wellness benefits.
- Partner with R&D and Consumer Marketing Insights to develop product propositions and packaging.
- Lead cross-functional teams in bringing product ideas from concept through commercialization to retail shelves.
- Use a Lean Startup approach to build pilots, test quickly, and identify successful concepts.
- Monitor consumer and category trends to identify promising Wellness opportunities.
- Explore digital and e-commerce platforms for bringing new Wellness brands and formats to market.
- Develop and execute brand marketing strategies to drive awareness, trial, and loyalty for the Wellness portfolio.
- Partner with Consumer Marketing Insights on consumer learning plans, testing methodologies, and insights generation.
- Analyze Wellness category dynamics to refine positioning and identify market white spaces.
- Lead relationships with agencies and media partners to develop culturally relevant marketing assets.
- Use AI tools to develop and scale marketing assets efficiently.
- Identify growth opportunities and develop financial business cases for investment.
- Build new routes to market and manufacturing capabilities with cross-functional teams.
- Develop and maintain a pipeline of Wellness growth initiatives from ideation through commercial launch.
Benefits
- Market-competitive pay and performance-related rewards; this position is bonus eligible.
- Flexible ways of working.
- Support for health, wellbeing, and life outside work.
- Paid time off, including vacation and holidays, and sick leave.
- Ongoing learning and development opportunities.
- Medical, dental, and vision coverage, subject to applicability and plan terms.
- Employee assistance programs and wellness initiatives.
- Health-related savings and spending accounts.
- Retirement savings programs with a competitive matching plan.
- Life insurance and disability benefits.
- Parental leave.
- Voluntary benefits and employee perks, such as corporate discounts, commuter or learning support.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
