PFUS Brand Innovation – Marketing Manager
About The Position
The PFUS Marketing Innovation team is seeking a strategic, analytical, results-oriented marketer to lead strategy and execution for a multi-horizon innovation pipeline across key brands in PepsiCo’s Snacks portfolio. The role helps define and execute innovation strategy, identify growth opportunities, and develop new products from concept through scale-up. Success requires navigating ambiguity, moving quickly, bringing cross-functional partners along, and influencing senior leaders to support innovation plans. The Marketing Manager works closely with brand, insights, finance, supply chain, R&D, sales, and agency partners. The role also partners with brand and sales teams to develop sell-in stories and tools, and balances consumer understanding, trends, insights, and analytics to guide product decisions and learning agendas.
Requirements
- MBA degree or BBA with at least 3 years of direct, full-time work experience.
- Strong project management skills and cross-functional team experience.
- Demonstrated leadership potential and strategic thinking.
- Ability to understand consumer behavior and translate trends and insights into product ideas that satisfy unmet needs.
- Ability to deal with ambiguity using creative thinking and problem-solving.
- Ability to keep others engaged and accountable while delivering results flawlessly and on time.
- Sense of urgency, bias for action, and strong attention to detail.
- Strong written and oral communication skills.
- Curiosity about innovation areas such as packaging and product, and about functions such as operations and supply involved in turning concepts into products.
- Flexible, 360-degree marketing/general management mindset and strong understanding of brand building.
- Prior experience leveraging consumer insights to develop effective marketing programs and campaigns.
- Ability to collaborate, communicate, and influence effectively in a matrix environment.
- Creative thinking and problem-solving skills.
- Demonstrated ability to develop and cultivate relationships.
- Advanced PowerPoint and Excel skills.
Nice To Haves
- Previous CPG and/or agency innovation experience is strongly preferred.
Responsibilities
- Lead execution of innovation projects for key brands through the stage-gate process in collaboration with cross-functional partners.
- Help define and evolve long-term portfolio innovation strategy by identifying growth platforms, whitespace opportunities, and future demand spaces.
- Use analytical capabilities and strategic rationale to develop recommendations for pipeline development.
- Apply consumer and trend understanding alongside insights and analytics to guide decisions and a data-oriented learning agenda.
- Develop new products through close cross-functional partnership, with speed to market as a focus.
- Partner with brand and sales teams to create sell stories and tools for sell-in.
- Lead cross-functional partnerships across brand, insights, finance, supply chain, R&D, sales, and agency partners.
Benefits
- Performance-based bonus with an eligibility target payout of 12% of annual salary, paid annually.
- Paid time off, subject to eligibility, including paid parental leave, vacation, sick, and bereavement leave.
- Medical, dental, vision, and disability benefits, subject to elections and eligibility.
- Health and dependent care reimbursement accounts.
- Employee Assistance Program (EAP).
- Accident, group legal, and life insurance.
- Defined Contribution Retirement Plan.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
