PFUS Brand Innovation - Marketing Manager

PepsiCo • Plano, TX

2d • $110,700 - $185,250

About The Position

The PFUS Marketing Innovation team is seeking a strategic, analytical, results-oriented marketer to lead core innovation across iconic potato chip brands, with particular focus on shaping Lay’s future growth agenda. The Marketing Manager will lead strategy and execution for a multi-horizon Lay’s innovation pipeline, helping define innovation strategy and develop new launches with cross-functional teams. The role requires navigating ambiguity and complexity, keeping pace with trends, and taking product ideas from concept through scale-up. The manager will also influence senior leaders and build support for innovation plans.

Requirements

• MBA degree or BBA with at least 3 years of direct, full-time work experience.
• Strong project management skills and cross-functional team experience.
• Demonstrated leadership potential and strategic thinking.
• Ability to understand consumer behavior and translate trends and insights into product ideas that meet unmet needs.
• Ability to handle ambiguity through creative thinking and problem-solving.
• Ability to keep others engaged and accountable while delivering results on time.
• Sense of urgency, bias for action, and strong attention to detail.
• Strong written and oral communication skills.
• Curiosity about innovation areas such as packaging and product, and the functions involved in taking concepts to market, including operations and supply.
• Flexible, 360-degree marketing/general management mindset and understanding of brand building.
• Experience leveraging consumer insights to develop effective marketing programs and campaigns.
• Ability to collaborate, communicate, and influence in a matrix environment.
• Demonstrated ability to develop and cultivate relationships.
• Advanced PowerPoint and Excel skills.

Nice To Haves

• Previous CPG and/or agency innovation experience is strongly preferred.

Responsibilities

• Lead innovation projects for key brands through the stage-gate process in collaboration with cross-functional partners.
• Help define and evolve long-term portfolio innovation strategy, identifying growth platforms, whitespace opportunities, and future demand spaces.
• Use analytical skills and strategic rationale to develop recommendations for pipeline development.
• Apply consumer and trend understanding alongside insights and analytics to guide product decisions and a data-oriented learning agenda.
• Develop new products through close cross-functional partnership, with speed to market as a focus.
• Partner with brand and sales teams to create effective sell-in stories and tools.
• Lead cross-functional partnerships across brand, insights, finance, supply chain, R&D, sales, and agency partners.

Benefits

• Performance-based annual bonus with a 12% target payout of annual salary, subject to eligibility.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement leave.
• Medical, dental, vision, disability, health and dependent care reimbursement accounts, Employee Assistance Program, accident insurance, group legal insurance, life insurance, and a defined contribution retirement plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level