PFUS Brand Innovation – Marketing Manager

PepsiCo • Plano, TX

4d

About The Position

The PFUS Marketing Innovation team seeks a strategic, analytical, results-oriented marketer who can navigate ambiguity, align others, and execute effectively in a fast-paced environment. The Marketing Manager leads strategy and execution for a multi-horizon innovation pipeline for key brands in PepsiCo’s Snacks portfolio. The role helps define innovation strategy and develops and launches new products in partnership with cross-functional teams, from concept through scale-up. It calls for staying current on trends, thinking strategically and creatively, moving quickly, and influencing senior leaders to support innovation plans.

Requirements

• MBA degree, or BBA with at least 3 years of direct, full-time work experience.
• Strong project management skills and cross-functional team experience.
• Strong strategic thinking, leadership potential, and drive for results.
• Ability to understand consumer behavior and translate trends and insights into product ideas that meet unmet needs.
• Ability to work through ambiguity with creative thinking and problem-solving.
• Ability to engage others, maintain accountability, and deliver results accurately and on time.
• Sense of urgency, bias for action, and strong attention to detail.
• Strong written and oral communication skills.
• Curiosity about innovation areas including packaging and product, and functions such as operations and supply.
• Flexible, 360-degree marketing/general-management mindset and strong understanding of brand building.
• Prior experience leveraging consumer insights to develop effective marketing programs and campaigns.
• Ability to collaborate, communicate, and influence effectively in a matrix environment.
• Demonstrated ability to develop and cultivate relationships.
• Advanced PowerPoint and Excel skills.

Nice To Haves

• Previous CPG and/or agency innovation experience is strongly preferred.

Responsibilities

• Lead innovation project execution for key brands through the stage-gate process in collaboration with cross-functional partners, navigating complexity.
• Help define and evolve long-term portfolio innovation strategy by identifying growth platforms, whitespace opportunities, and future demand spaces.
• Develop recommendations for pipeline development using analytical skills and strategic rationale.
• Balance consumer understanding and trend-based judgment with insights and analytics to establish a data-oriented learning agenda.
• Develop new products through close cross-functional partnership, with speed to market as a focus.
• Partner with brand and sales teams to create best-in-class sell stories and tools for sell-in.
• Lead cross-functional partnerships across brand, insights, finance, supply chain, R&D, sales, and agency partners.

Benefits

• Performance-based bonus with an eligibility target payout of 12% of annual salary, paid annually.
• Paid time off, subject to eligibility, including paid parental leave, vacation, sick leave, and bereavement leave.
• Medical, dental, vision, and disability benefits, subject to elections and eligibility.
• Health and dependent care reimbursement accounts.
• Employee Assistance Program.
• Accident, group legal, and life insurance.
• Defined Contribution Retirement Plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level