Associate Marketing Manager US

Greenstone Meats • Pedricktown, NJ

22h

About The Position

Greenstone Meats is seeking an Associate Marketing Manager to build consumer demand and execute marketing for its brands in the United States, its highest-growth market. This is the company’s first dedicated US marketing role and will help establish its marketing capability as it transitions toward demand-led growth. The position works across premium grass-fed beef and lamb brands, retail and foodservice channels, innovation launches, consumer insights, and customer-facing sales support.

The Associate Marketing Manager manages the US marketing calendar and agency activations; develops consumer-facing content; ensures brand consistency; and monitors market and competitor activity. The role supports product commercialization and owns packaging development from design briefing through revisions, reviews, and production-ready files. It also coordinates launch support across Sales, Supply Chain, and Production, and tracks post-launch performance.

The role develops sales and customer materials, including sell sheets, category information, promotional content, foodservice materials, and point-of-sale collateral. It supports digital shelf content and retailer media coordination, applies consumer and shopper research to marketing decisions, and partners with the Commercial Strategy Manager on insights initiatives. The position also tracks marketing spend, manages vendors and multiple projects, and communicates progress and risks proactively. It offers direct access to the Marketing Director, who is based in Canada.

Requirements

• 3 to 5 years of brand-side CPG marketing experience within food, protein, or a related consumer goods industry.
• Brand-side marketing experience and understanding of how brands are built, positioned, and activated in market.
• Demonstrated experience independently managing packaging development, marketing materials, and agency relationships.
• Familiarity with the US retail landscape, including key accounts, channel dynamics, and how marketing supports commercial conversations with buyers.
• Strong project management skills and ability to manage multiple workstreams while maintaining attention to detail.
• Clear written and verbal communication skills, including the ability to brief agencies, update stakeholders, and develop or review copy.
• Collaborative approach and ability to build positive relationships across Sales, Operations, QA, and external partners.
• Comfort working in a lean, fast-paced environment where priorities can shift and initiative is valued.
• Proficiency in Microsoft Office, particularly PowerPoint and Excel, and comfort with design coordination and digital asset management.
• Genuine interest in food, consumers, and the stories behind what people buy and why.

Nice To Haves

• Experience with syndicated data tools such as Circana.
• Exposure to foodservice marketing or sales support.

Responsibilities

• Manage the marketing calendar for owned brands and ensure activations are planned, briefed, and delivered on time.
• Develop consumer-facing marketing content for digital, in-store, foodservice, and trade channels in partnership with the agency and Marketing Director.
• Manage day-to-day agency relationships for US activations, including briefing, feedback, timelines, and delivery.
• Ensure US brand execution aligns with each brand’s positioning and visual identity.
• Monitor US market trends and competitor activity and share relevant observations with the team.
• Support commercialization of new products for the US market.
• Own packaging development end-to-end, including design briefs, revision cycles, regulatory and QA reviews, and delivery of production-ready files.
• Coordinate with Sales, Supply Chain, and Production so new products launch with appropriate tools, materials, and customer support.
• Track post-launch innovation performance and feed learnings into the product pipeline.
• Develop marketing inputs for US customer conversations, including sell sheets, promotional mechanics, category fact sheets, and product-specific content.
• Partner with the Commercial Strategy Manager to ensure customer-facing tools are grounded in consumer and category data.
• Support US foodservice marketing materials, including operator-facing content, culinary positioning, and tools for fine dining and casual dining accounts.
• Manage US point-of-sale materials and marketing collateral, keeping materials current and on-brand.
• Support digital shelf content management and retailer media coordination for key US accounts, ensuring product content is accurate, compelling, and platform-optimized.
• Build familiarity with the company’s data ecosystem, including Circana and Numerator, and learn to pull and interpret data relevant to the US market.
• Apply consumer and shopper research to US brand and campaign decisions.
• Partner with the Commercial Strategy Manager on US consumer insights initiatives, including custom research and shopper behavior analysis.
• Bring an evidence-based, consumer-first perspective to innovation and campaign discussions.
• Track US marketing spend against budget at the project level, ensure vendors are paid on time, flag variances, and maintain accurate spend records.
• Manage multiple projects reliably and communicate progress and risks proactively.

Benefits

• Competitive compensation.
• Company-paid benefits.
• 401(k) company contribution.
• 100% company-paid medical, dental, vision, and basic life insurance.
• Short-term and long-term disability benefits.
• Eligible for a discretionary bonus.
• Collaborative team environment that values initiative, curiosity, and commercial thinking.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed