Marketing Manager US/Canada

LAPP Americas•Florham Park, NJ

11h•$100,000 - $115,000•Onsite

About The Position

The Marketing Manager is responsible for effectively targeting customers and prospects with relevant messaging and campaigns across the full marketing and sales funnel. The role facilitates the customer journey by translating market and customer insight into focused go-to-market strategies, integrated campaigns, and measurable business outcomes. A successful candidate will be customer-first and results-focused, driving highly targeted, relevant, and effective marketing programs that serve defined customer segments, solution offerings, and product families.

Requirements

Bachelor's degree in marketing, Business, Communications, or a related field, or 5+ years of equivalent relevant experience.
Experience developing and executing B2B marketing, demand-generation, product marketing, or integrated campaign programs.
Demonstrated ability to translate customer and market insight into segmentation, messaging, go-to-market plans, and campaigns.
Experience using marketing and sales data to evaluate funnel performance and optimize campaign effectiveness.
Strong written and verbal communication skills, with the ability to collaborate effectively across Sales and other business functions.
Ability to manage multiple priorities and campaigns with strong attention to execution, measurement, and continuous improvement.
Expert knowledge of Microsoft Office 365.
Working macro/formula knowledge to create pivot tables, GANT charts, and perform analytics in Excel.
Excellent power point creation skills.

Nice To Haves

Experience marketing technical, industrial, engineered, or solution-based products in a B2B environment.
Familiarity with CRM, marketing automation, web analytics, digital advertising, and campaign measurement platforms.
Experience supporting multiple customer segments, markets, or product families through differentiated marketing programs.
Digital marketing tool experience: Website analytics, Marketing Automation Platform(s), SEO tools, Blog/social media posting, influencer and programmatic campaign experience preferred.
Experience in AI productivity tools, specifically Microsoft CoPilot.

Responsibilities

Develop a deep understanding of customer markets, needs, buying behavior, and decision drivers through customer research, market analysis, testing, and ongoing feedback.
Develop and implement go-to-market (GTM) approaches based on customer subsets, priority markets, product families, and solution offerings.
Develop and deploy strategic, integrated marketing campaigns aligned with GTM objectives and designed to move customers and prospects through the customer journey.
Create relevant messaging, positioning, content, and campaign experiences tailored to priority customer segments and stages of the funnel and coordinate with agency partners on needs.
Partner closely with Sales and other cross-functional regional and global stakeholders to align campaign priorities, lead management, market activity, commercial objectives, and marketing outcomes.
Continuously optimize campaign deployments using quantitative analytics and qualitative feedback from Sales and customers.
Monitor marketing performance by market and by product family/line, identify gaps or growth opportunities, and adjust activity accordingly.
Drive programs that support new customer acquisition, cross-sell, and upsell opportunities.
Maintain appropriate campaign activity and market coverage across priority markets while balancing resources against expected business impact.
Coordinate with the Tradeshow Specialist to plan and execute trade show, customer event, or regional marketing promotional materials.
Lead cross-functional meetings, manage project timelines, and drive accountability to ensure marketing campaigns are delivered on time and achieve desired outcomes.
Leverage marketing technologies and CRM platforms as needed to execute campaigns, analyze performance data, and track lead generation and conversion activities.