Associate Marketing Manager US

Greenstone Meats • Oldmans Township, NJ

1d • $80,000 - $95,000

About The Position

Greenstone Meats is hiring an Associate Marketing Manager to build and execute marketing for its United States market. As the company’s first dedicated US marketing resource, this role will bring Greenstone Meats’ owned brands to life, build consumer demand, support innovation launches, develop tools for Sales, and work with the Commercial Strategy Manager to turn consumer and market intelligence into action. The role operates in a lean, fast-moving commercial environment and involves collaboration with the Marketing Director, Sales, Supply Chain, Production, QA, agencies, and other partners.

The Associate Marketing Manager will manage the owned-brand marketing calendar and US activations; develop consumer-facing content for digital, in-store, foodservice, and trade channels; and coordinate agency briefs, feedback, timelines, and delivery. The role will support new-product commercialization and own packaging development from design briefing through revision cycles, regulatory and QA review, and delivery of production-ready files. It will also coordinate launch support with internal teams and track post-launch performance.

The position develops customer-facing materials for retail and foodservice, including sell sheets, category fact sheets, promotional materials, product content, point-of-sale materials, and channel-specific tools. It supports digital shelf content and retailer media coordination for key US accounts. The role also applies consumer and shopper research to marketing decisions, builds familiarity with data sources such as Circana and Numerator, tracks project-level marketing spending, and manages multiple projects while communicating progress and risks proactively.

Requirements

• 3 to 5 years of brand-side CPG marketing experience in food, protein, or a related consumer goods industry.
• Brand-side marketing experience and understanding of how brands are built, positioned, and activated in market.
• Demonstrated ability to independently manage packaging development, marketing materials, and agency relationships.
• Familiarity with the US retail landscape, including key accounts, channel dynamics, and how marketing supports buyer conversations.
• Strong project management skills and ability to handle multiple workstreams without losing detail.
• Clear written and verbal communication skills, including the ability to brief agencies, update stakeholders, and develop or review copy for marketing assets.
• Ability to collaborate and build positive relationships with Sales, Operations, QA, and external partners.
• Comfort operating in a lean, fast-paced environment where priorities can shift and initiative is valued.
• Proficiency in Microsoft Office, particularly PowerPoint and Excel, and comfort with design coordination and digital asset management.
• Genuine interest in food, consumers, and the stories behind what people buy and why.

Nice To Haves

• Experience with syndicated data tools such as Circana.
• Exposure to foodservice marketing or sales support.

Responsibilities

• Manage the marketing calendar for owned brands, ensuring activations are planned, briefed, and delivered on time.
• Develop consumer-facing marketing content for digital, in-store, foodservice, and trade channels in partnership with the agency and Marketing Director.
• Manage day-to-day agency relationships for US activations, including briefing, feedback, timelines, and delivery.
• Ensure US brand execution is consistent with each brand’s positioning and visual identity.
• Monitor US market trends and competitive activity and proactively share relevant observations with the team.
• Support commercialization of new products for the US market.
• Own packaging development end-to-end, including briefing design partners, managing revision cycles, coordinating regulatory and QA reviews, and delivering production-ready files on time.
• Coordinate with Sales, Supply Chain, and Production so new products reach the market with appropriate tools, materials, and customer support.
• Track innovation performance after launch and feed learnings back into the pipeline.
• Develop marketing inputs for US customer conversations, including brand sell sheets, promotional mechanics, category fact sheets, and product-specific content.
• Partner with the Commercial Strategy Manager to ensure customer-facing tools are grounded in consumer and category data.
• Support marketing materials for US foodservice customers, including operator-facing content, culinary positioning, and tools for fine dining and casual dining accounts.
• Manage US point-of-sale materials and marketing collateral, keeping them current and on-brand.
• Support digital shelf content management and retailer media coordination for key US accounts, ensuring product content is accurate, compelling, and optimized for each platform.
• Build familiarity with the company’s data ecosystem, including Circana and Numerator, and learn to pull and interpret data relevant to the US market.
• Apply consumer and shopper research to US brand and campaign decisions.
• Partner with the Commercial Strategy Manager on US consumer-insights initiatives, including custom research and shopper behavior analysis.
• Bring a consumer-first, evidence-based perspective to innovation and campaign discussions.
• Track US marketing spend against budget at the project level, ensure vendors are paid on time, flag variances, and maintain accurate spending records.
• Manage multiple projects simultaneously, including packaging timelines and campaign deliverables, with reliability and attention to detail.
• Communicate progress and proactively flag risks.

Benefits

• Competitive compensation.
• Discretionary bonus eligibility.
• 401(k) company contribution.
• 100% company-paid medical, dental, vision, and basic life insurance.
• Company-paid short-term and long-term disability benefits.
• Collaborative team environment that values initiative, curiosity, and commercial thinking.
• Opportunity to build the US marketing function and shape marketing’s role in the business.
• Direct access to the Marketing Director and visibility into commercial strategy.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed