Creative Director, Brand Innovation Lab, US

Urban Ridge Supplies • New York, NY

14h • $155,400 - $210,300

About The Position

The Creative Director on Amazon’s Brand Innovation Lab (BIL) leads teams in creating distinctive campaigns for global brands, from creative brief through launch. The role works with art directors, copywriters, designers, strategists, solutions managers, creative technologists, and content producers to develop ideas that connect advertisers to Amazon’s platforms and brands, including Alexa, Twitch, IMDb, and Prime Video. The Creative Director leads projects and client relationships, developing work that serves customers while advancing creative ambition.

The role uses Amazon and third-party data and research to develop insights, strategies, and campaign frameworks addressing advertiser goals across categories. It spans Amazon platforms and other channels, and includes creating tailored content, communicating with stakeholders and external agencies, and partnering with senior leadership on processes and best practices. The Creative Director also explores AI tools and emerging technologies for new storytelling formats, more efficient creative development, and advertiser campaigns.

BIL is an award-winning team that develops bespoke advertising experiences for global brands. Its creatives, strategists, design technologists, engineers, producers, and other team members collaborate on customer-focused solutions across Amazon platforms, customized to advertiser goals.

Requirements

• At least 8 years of experience driving compelling creative strategy and execution at an agency or in-house creative team.
• Bachelor’s degree.

Nice To Haves

• Knowledge of InDesign, Photoshop, Illustrator, and Keynote.
• Experience developing cross-functional relationships with product, consumer research, and marketing teams to develop strategy and consumer insights that drive creative executions.
• Experience leading innovative creative development from concept to delivery.
• Experience managing creative teams, including internal designers and copywriters, external agencies, and freelancers.
• Experience presenting creative concepts effectively to senior executives.
• Experience managing multiple projects and meeting aggressive deadlines.

Responsibilities

• Raise the bar on creative excellence across campaign work.
• Own and grow client relationships through creative excellence, proactive communication, and understanding advertiser goals and category dynamics.
• Define creative strategy for multiple advertisers.
• Use strategic research and data to develop campaign insights and ideas.
• Concept, pitch, design, and execute distinctive advertising campaigns and experiences for global brands, from creative brief to launch.
• Defend and champion ideas with persuasive creative rationales.
• Ensure creative decisions serve Amazon customers and deliver value and utility while meeting advertiser objectives.
• Explore and integrate AI-powered creative tools, including generative imagery, dynamic content, and personalization engines, into campaign development.
• Lead end-to-end creative production for high-quality multichannel executions that meet timelines, budgets, and technical specifications.
• Independently creative direct campaigns and collaborate with internal teams, clients, and external agency partners.
• Direct creative disciplines beyond the role’s functional expertise and provide feedback throughout creative development.
• Mentor and inspire creative, program, development, and production team members to create customer-focused solutions that meet client objectives.
• Apply art direction and copywriting expertise across digital, print, out-of-home, video, and other formats.
• Make creative trade-off decisions among team, client, and customer needs.
• Evaluate departmental processes and improve them through documentation.
• Review and improve campaign ideas, scripts, presentation decks, and video edits.
• Present campaign pitches to brand clients and their media and creative agencies.
• Work through creative messaging feedback with Legal and PR.
• Develop documentation to improve creative processes.

Benefits

• Health insurance, including medical, dental, vision, prescription, Basic Life and AD&D insurance, and optional supplemental life plans.
• Employee assistance program (EAP), mental health support, and a medical advice line.
• Flexible Spending Accounts.
• Adoption and surrogacy reimbursement coverage.
• 401(k) matching.
• Paid time off.
• Parental leave.
• Sign-on payments and restricted stock units (RSUs).

What This Job Offers

• Job Type: Full-time
• Career Level: Senior