Associate, Brand Marketing- Maison Perrier

Nestle Operational Services Worldwide SA•Arlington, VA

6d•$105,162 - $151,353•Hybrid

About The Position

The Brand Marketing Associate in a Combined Desk develops short-term strategies (less than 18 months) and executes annual commercialization plans to deliver profitable growth and near-term operational priorities for specific brands. The role uses actionable insights to optimize business performance, identify and drive innovation, lead communications, and create consumer and customer value. It works closely with Sales, Operations, Finance, and other cross-functional partners to execute annual business plans. The associate develops consumer and customer understanding through data and research, translates findings into insights and marketing programs, and owns business planning activities including P&L and budget management, forecasting, revenue management, and innovation. The role also works with internal teams and external agencies on brand and product experience, and partners with Sales and customers on commercial plans across retailer channels and an omni-channel environment.

Requirements

University degree (BA/BS) in Marketing or a related business field is typically required.
Knowledge of budget control methods, policies, and procedures.
Strong negotiation and relationship-building skills.
Strong research and strategic analysis skills.
Ability to work independently and autonomously, adapt quickly to change, and deliver results.
Strong problem-solving and decision-making skills.
Excellent verbal and written communication and interpersonal skills.
Basic financial acumen and understanding of risk/return calculations for business decisions.
Ability to prioritize workload, manage projects independently, handle multiple tasks, and meet strict deadlines.
Proficiency in Microsoft Office applications.
At least 1–2 years of work experience in marketing or brand management.
Experience leading and influencing cross-functional teams and/or agency partners.
Experience leading marketing communication projects, including digital and media strategies.
Experience using data, research, and trends to generate insights into consumer behavior.

Nice To Haves

MBA preferred.
Knowledge of IRI or Nielsen is strongly recommended.
Demonstrated analytical capabilities and ability to develop creative or non-traditional solutions to challenging, undefined problems.

Responsibilities

Develop understanding of brand consumers—including demographics, psychographics, occasions, path to purchase, and behavioral drivers—using data and research.
Understand, validate, and develop consumer truths to inform relevant communications.
Analyze data and synthesize insights to optimize plans and commercial investment decisions.
Use data and trends to inform marketing innovation, brand communications, and retail programs.
Own P&L and help ensure revenue, profit, market share, and brand-health KPIs are met.
Lead the monthly operating process, deliver business performance, and ensure accurate forecasting to mitigate supply challenges and demand fluctuations.
Track sales, consumption, and consumer trends to identify gaps and opportunities.
Project the end-to-end impact of business plans and prepare cross-functional teams for execution, including procurement and supply.
Manage the brand’s consumer marketing budget and promote efficient investment.
Develop revenue management strategies for profitable growth, including pricing, promotions, and price pack architecture.
Explore new approaches to brand innovation, including licensing agreements and strategic partnerships.
Work with internal teams and external creative and media agencies to develop marketing strategies that increase awareness, penetration, and purchase frequency.
Identify engagement strategies and campaign structures to reach consumers at receptive times and places.
Maintain cultural relevance of the brand identity, essence, and activations across touchpoints.
Activate the brand’s nutrition, health, and wellness proposition in consumer communications.
Support packaging changes resulting from product, graphic, or formula changes.
Support innovation and renovation pipeline development using consumer, shopper, and marketplace data.
Lead innovation projects with cross-functional teams and external experts.
Partner with Sales and customers to execute strategy and win sales in an omni-channel environment, maximizing retail business.
Analyze promotional programs and recommend improvements or investment to increase effectiveness and efficiency.
Translate the three-year strategic plan into annual commercial plans and retailer-channel tactics that differentiate solutions, create brand value, and influence purchase behavior.
Lead annual marketing plan development and execution across product, price, place, and promotion, including the Integrated Commercial Planning process with stakeholders.