Associate Marketing Director, New CVRM Franchise
About The Position
AstraZeneca is hiring an Associate Marketing Director for its New CVRM Franchise, based in Wilmington, Delaware. The role brings brand strategy to life through leadership of market research, insight and analytics, brand positioning and messaging, and integrated launch plans. The Associate Director builds alliances with marketing peers across consumer and HCP audiences, Corporate Affairs, Medical, Regulatory, and Access partners, and leads defined work streams and brand opportunities with accountability for their end products. The position develops and leads advocacy strategy, peer-to-peer programs, speaker bureau and scientific educational content, congress commercial presence, and scientific thought-leader engagements. It works closely with HCP and Consumer Marketing, Sales, Global, Corporate Affairs, and Medical Affairs teams. The role defines success metrics, monitors performance, and identifies opportunities for continuous improvement. Relocation assistance is not available.
Requirements
- Bachelor’s degree.
- At least 3 years of experience in one or a combination of pharmaceutical, healthcare, scientific, clinical, institutional, or related industry experience and/or commercial experience.
Nice To Haves
- Advanced degree in Business, Marketing, or Science.
- Strong presentation and negotiation skills.
- Ability to work successfully through ambiguity.
- Demonstrated learning agility.
Responsibilities
- Build trust with and influence Key Opinion Leaders (KOLs) to enhance brand credibility and advocacy.
- Oversee congress strategy, symposia, and speaker programs, ensuring scientific accuracy and impactful engagement.
- Maintain strong knowledge of the clinical disease state and guidelines and engage clinicians and external experts in clinical discussions.
- Prioritize customer needs and design, refine, and articulate clear value propositions that resonate across segments.
- Deploy and manage a content calendar, track performance, and recommend data-driven improvements to enhance reach and impact.
- Apply analytical and research techniques to deepen insights into customers, market dynamics, and competitive landscapes.
- Build clear, compelling brand narratives and assets that differentiate the brand and drive preference.
- Participate in budget planning and manage operational spend, forecasts, and ROI to meet financial objectives.
- Define and track KPIs to assess customer and patient engagement and brand program effectiveness; report results and actions.
- Review market insights, anticipate trends, and map the patient journey using qualitative and quantitative analysis.
- Execute campaigns using digital tools and platforms, including targeting, personalization, automation, and analytics.
- Identify innovative approaches to address market challenges and contribute to the evolution of brand strategies and tactical plans.
- Lead market research, insight and analytics, brand positioning and messaging, and integrated launch plans.
- Establish strong alliances across marketing, Corporate Affairs, Medical, Regulatory, and Access partners.
- Lead defined work streams and brand opportunities, with accountability for the end product.
- Develop and lead advocacy strategy, peer-to-peer programs, speaker bureau, scientific educational content, congress commercial presence, and scientific thought-leader engagements.
- Define success metrics, monitor results, and identify continuous-improvement opportunities.
Benefits
- Qualified retirement program (401(k) plan).
- Paid vacation and holidays.
- Paid leaves.
- Medical, prescription drug, dental, and vision coverage.
- Short-term incentive bonus opportunity.
- Eligibility to participate in an equity-based long-term incentive program for salaried roles.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
