Marketing Manager, New CVRM Franchise

AstraZeneca • Wilmington, DE

5d • Onsite

About The Position

The Marketing Manager for AstraZeneca’s New CVRM Franchise is responsible for executing promotional efforts and developing content. Based in Wilmington, Delaware, the role supports the Biopharmaceuticals Business Unit and works with an agile, entrepreneurial team to advance patient impact. The manager collaborates with cross-functional teams and external agencies to deliver coherent, compliant, and effective marketing activities, using customer insights, digital capabilities, and omnichannel tools to improve engagement and outcomes.

Requirements

• Bachelor’s degree.
• 0–3+ years of experience in one or a combination of pharmaceutical, healthcare, scientific, clinical, institutional, or related industry experience, or marketing or advertising industry experience.

Nice To Haves

• Sales and/or sales leadership experience.
• Advanced degree in Business, Marketing, or Science.
• Demonstrated learning agility.

Responsibilities

• Provide ongoing marketing support to sales teams through tools, content, messaging, and resources that improve field effectiveness and customer engagement.
• Communicate with clients and internal stakeholders about day-to-day brand strategy execution to maintain alignment, momentum, and measurable impact.
• Monitor the market environment, competitive landscape, and key trends to inform strategy, positioning, and campaign optimization.
• Translate strategic imperatives for Transforming Patient Care into actionable, integrated plans across channels and customer segments.
• Participate in annual operational planning, including budget inputs, resource planning, and channel-mix recommendations.
• Conduct qualitative and quantitative research and develop customer and market insights that shape brand strategies, content, and experience design.
• Define and execute success metrics, analyze brand performance programs, and turn findings into recommendations and action plans.
• Tailor messaging and experiences to customer preferences and behaviors to improve relevance, reach, and outcomes.
• Use digital capabilities and omnichannel tools to enhance customer interactions and improve efficiency.
• Pilot and scale innovative approaches that improve execution, brand impact, and patient outcomes.
• Collaborate with Medical, Market Access, Sales, Regulatory, Compliance, and external agencies to ensure coherent, compliant, and effective delivery.

Benefits

• Qualified retirement program (401(k) plan).
• Paid vacation and holidays.
• Paid leaves.
• Health benefits, including medical, prescription drug, dental, and vision coverage.
• Short-term incentive bonus opportunity.
• Eligibility to participate in an equity-based long-term incentive program for salaried roles.
• Retirement contribution for hourly roles.
• Commission payment eligibility for sales roles.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level