Associate Marketing Director, New CVRM Franchise

AstraZeneca • Wilmington, DE

5d

About The Position

AstraZeneca is hiring an Associate Marketing Director for its New CVRM Franchise in Wilmington, Delaware. The position is responsible for bringing brand strategy to realization through leadership of market research, insights and analytics, brand positioning and messaging, and integrated launch plans. The role builds alliances with marketing peers across consumer and HCP channels and with Corporate Affairs, Medical, Regulatory, and Access partners. It leads defined work streams and brand opportunities, with accountability for the end product, and defines success metrics while identifying opportunities for continuous improvement.

Key areas of leadership include advocacy strategy, peer-to-peer programs, speaker bureaus, scientific educational content, congress commercial presence, and scientific thought-leader engagements. The Associate Marketing Director works closely with HCP and Consumer Marketing, Sales, Global, Corporate Affairs, and Medical Affairs teams. Relocation assistance is not available.

The annual base pay range is $151,200–$226,840. Base pay may vary based on factors including location, job-related knowledge, skills, and experience. The position offers a short-term incentive bonus opportunity and, for salaried roles, eligibility to participate in an equity-based long-term incentive program. Benefits include a qualified retirement program (401(k)), paid vacation and holidays, paid leaves, and medical, prescription drug, dental, and vision coverage, subject to applicable plan terms. The role is at-will.

Requirements

• Bachelor’s degree.
• At least 3 years of experience in one or a combination of pharmaceutical, healthcare, scientific, clinical, institutional, or related industry experience and/or commercial experience.

Nice To Haves

• Advanced degree in Business, Marketing, or Science.
• Strong presentation and negotiation skills.
• Ability to work successfully through ambiguity.
• Demonstrated learning agility.

Responsibilities

• Build trust with and influence Key Opinion Leaders (KOLs) to enhance brand credibility and advocacy.
• Oversee congress strategy, symposia, and speaker programs, ensuring scientific accuracy and impactful engagement.
• Maintain knowledge of the clinical disease state and guidelines, and engage clinicians and external experts in clinical discussions.
• Prioritize customer needs and design, refine, and articulate value propositions that resonate across segments.
• Deploy and manage a content calendar, track performance, and recommend data-driven improvements to increase reach and impact.
• Apply analytical and research techniques to deepen insights into customers, market dynamics, and competitive landscapes.
• Build compelling brand narratives and assets that differentiate the brand and drive preference.
• Participate in budget planning and manage operational spend, forecasts, and ROI to meet financial objectives.
• Define and track KPIs to assess customer and patient engagement and brand program effectiveness; report results and actions.
• Review market insights, anticipate trends, and map the patient journey using qualitative and quantitative analysis.
• Execute campaigns using digital tools and platforms, including targeting, personalization, automation, and analytics.
• Identify innovative approaches to address market challenges and contribute to brand strategies and tactical plans.
• Lead market research, insights and analytics, brand positioning and messaging, and integrated launch plans.
• Develop and lead advocacy strategy, peer-to-peer programs, speaker bureaus, scientific educational content, congress commercial presence, and scientific thought-leader engagements.
• Lead assigned work streams and brand opportunities, with accountability for deliverables, and identify continuous-improvement opportunities.

Benefits

• Qualified retirement program (401(k) plan).
• Paid vacation and holidays.
• Paid leaves.
• Medical coverage.
• Prescription drug coverage.
• Dental coverage.
• Vision coverage.
• Short-term incentive bonus opportunity.
• Eligibility to participate in an equity-based long-term incentive program for salaried roles.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior