Director of Franchise Development Marketing

Homefront Brands • Huntersville, NC

8d

About The Position

HomeFront Brands is hiring a Director of Franchise Development Marketing to own the qualified pipeline for six home service franchise brands. The role leads organic and broker-channel marketing, manages a small team and outside agencies, and combines campaign execution with strategic planning. Success is measured by signed territories.

The position is based in the Charlotte area and may be performed on-site in Huntersville, NC, or remotely. It reports to the Chief Development Officer and involves travel based on business needs. The role works closely with the Chief Development Officer, Legal team, and business stakeholders.

Requirements

• At least 7 years of marketing experience, including at least 3 years in franchise development marketing or franchise sales lead generation.
• Direct experience with both organic lead generation and the broker or consultant channel.
• A record of connecting marketing spend to qualified pipeline and signed agreements.
• Hands-on skill with paid social, paid search, landing pages, email automation, and a CRM.
• Working knowledge of the FDD and franchise advertising rules, including Item 19.
• Strong writing and creative judgment across multiple brand voices.
• Experience managing direct reports and outside agencies.

Nice To Haves

• Established relationships with franchise consultants and consultant networks.
• Experience in home services or at a multi-brand franchise platform.
• Familiarity with EOS or a similar operating system.

Responsibilities

• Lead organic franchise lead generation across paid social, paid search, franchise portals, websites, and landing pages.
• Grow the broker channel through consultant newsletters, portal profiles, sales tools, webinars, and events.
• Nurture the pipeline using email, SMS, and retargeting, and improve lead quality in collaboration with the franchise development team.
• Align marketing spend and consultant outreach with open markets and available territories.
• Own marketing strategy, budget, and reporting by brand and channel, tracking results from lead through signed agreement.
• Build and lead a team of 1–2 direct reports and manage agency scope, budget, and performance.
• Work with Legal to keep franchise marketing compliant with the current FDD.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed