Director of Sales - Franchise

Hilton•Coral Gables, FL

About The Position

THesis Hotel Miami is seeking a commercially driven hospitality sales leader to own the hotel’s sales strategy and drive top-line revenue, market share, and profitable growth across corporate, group, transient, catering, business travel, and leisure segments. The Director of Sales reports directly to the General Manager and works closely with Pyramid Global Hospitality’s commercial leadership. The role combines strategic leadership with active, hands-on selling and market prospecting. The Director of Sales will represent THesis throughout Miami, Coral Gables, and South Florida; build relationships with corporate decision makers, meeting planners, travel managers, universities, healthcare organizations, sports and entertainment partners, associations, and local businesses; and pursue opportunities connected to the University of Miami. The role will position the hotel’s hospitality, food and beverage, social experiences, and Miami culture as differentiators for corporate clients, groups, celebrations, and local partnerships. The position leads and holds the sales team accountable, collaborates with Revenue Management, Marketing, Operations, and Food & Beverage, and manages forecasting, pace, account production, pipeline, market intelligence, and sales performance. The Director will focus on business that contributes value and profitability, while building a diversified revenue mix and helping shape the hotel’s next chapter.

Requirements

Strong hotel sales experience.
A proven record of driving corporate and group revenue.
Excellent account-management and negotiation skills.
Deep understanding of the South Florida market.
An entrepreneurial mindset and motivation to achieve ambitious revenue goals.
Ability and interest in actively prospecting, building relationships, and closing business.

Nice To Haves

Experience and relationships in Miami and Coral Gables.
Experience or relationships in higher education, healthcare, corporate travel, meetings and events, sports, entertainment, or lifestyle hospitality.

Responsibilities

Develop and execute a sales strategy focused on revenue growth, market share, and profitability, identifying new demand generators and untapped opportunities.
Represent THesis in the market and build relationships with corporate decision makers, meeting planners, travel managers, universities, healthcare organizations, entertainment and sports partners, associations, and local businesses.
Develop University of Miami business through relationships connected to university departments, athletics, academics, alumni, visiting families, events, conferences, and university partners.
Build a pipeline through proactive outreach, networking, sales calls, market visits, industry events, and other business-development activities.
Position the hotel’s hospitality, food and beverage, social experiences, and Miami culture as part of the THesis experience.
Collaborate with culinary and food and beverage teams to promote the restaurant, bar, events, and social experiences to groups, corporate clients, celebrations, and local partners.
Identify and secure high-value corporate accounts and group, meeting, university, sports, social, association, government, and SMERF business, while diversifying revenue.
Create strategic relationships throughout Coral Gables, Miami, and South Florida that generate room nights, events, dining demand, brand awareness, and repeat business.
Lead, coach, and hold the sales team accountable to goals, fostering urgency, creativity, collaboration, and results.
Partner with Revenue Management, Marketing, Operations, and Food & Beverage to align pricing, positioning, need periods, promotions, programming, and sales strategy.
Manage forecasting, pace, account production, pipeline, market intelligence, and sales performance, and use insights to guide action.
Evaluate the value and profitability of prospective business and understand the impact of sales decisions on hotel profitability.
Represent the hotel in local business communities, tourism organizations, industry associations, networking events, and strategic partnerships.