Director of Sales - Franchise

Hilton•Aventura, FL

About The Position

The Director of Sales will drive hotel revenue growth, develop strategic sales initiatives, and build relationships with corporate clients, group accounts, and travel partners. The role identifies new business opportunities, manages existing accounts, develops sales strategies, negotiates contracts, and oversees group and corporate reservations to maximize hotel occupancy and revenue. The position requires excellent communication, leadership, negotiation, and organizational skills, as well as the ability to analyze market trends, develop effective sales plans, and achieve established revenue targets. The successful candidate is proactive, professional, results-driven, detail-oriented, and has a strong understanding of the hospitality industry. Hilton experience is highly desired. This position is with a hotel owned and operated by an independent franchisee. The franchisee controls employment practices, including recruiting, hiring, salary, benefits, compensation decisions, and processing applicant data. The employee will work for the franchisee, not Hilton, and will be eligible only for compensation and benefits provided by the franchisee.

Requirements

  • Excellent communication, leadership, negotiation, and organizational skills.
  • Ability to analyze market trends, develop effective sales plans, and achieve established revenue targets.
  • Proactive, professional, results-driven, and detail-oriented approach.
  • Strong understanding of the hospitality industry.

Nice To Haves

  • Hilton experience is highly desired.

Responsibilities

  • Develop and implement sales strategies to maximize hotel revenue, occupancy, and market share.
  • Identify, prospect, and establish relationships with new corporate, group, and leisure accounts.
  • Manage existing client accounts to support strong relationships, repeat business, and client satisfaction.
  • Negotiate corporate rates, group contracts, and business agreements in accordance with hotel policies.
  • Generate and manage group business, including room blocks, group masters, rooming lists, and billing arrangements.
  • Conduct sales calls, client visits, site inspections, and follow-up activities to generate new business.
  • Monitor market trends, competitor activity, and business opportunities to support sales planning.
  • Collaborate with Revenue Management and hotel leadership to optimize rates, availability, and business mix.
  • Maintain accurate sales records, account information, contracts, and production reports.
  • Provide exceptional customer service, meet client expectations, and maximize opportunities for future business.

Benefits

  • Hilton Team Member Travel Program Discounts
  • Paid time off (PTO)
  • Vision insurance
  • Dental insurance
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