Director of Sales and Marketing - Franchise

Hilton•Columbus, OH

13d•$130,000 - $140,000

About The Position

Hilton Columbus at Easton is seeking an experienced Sales and Marketing leader to drive revenue, build lasting client relationships, and lead the Sales and Catering team. Working closely with the General Manager and hotel revenue team, this role shapes sales and marketing strategy and contributes to hotel leadership as a member of the Executive Committee. The position offers an opportunity to influence business performance, team development, and the guest experience. The independent franchisee owns and operates the hotel and controls its employment practices, including recruiting, hiring, compensation, benefits, and personal-data processing. The employee will be employed by the franchisee, not Hilton, and will be eligible only for compensation and benefits provided by the franchisee.

Requirements

At least 8 years of full-service hotel sales experience, including at least 3 years of marketing experience.
Bachelor’s degree in marketing, hotel management, or general business.
Strong leadership skills, including the ability to coach, develop, and hold a team accountable.
Understanding of hotel revenue management, market trends, budgeting, forecasting, and competitive performance.
Excellent communication, presentation, negotiation, and relationship-building skills.
Strong organization and follow-through, with the ability to adapt as business needs change.
Working knowledge of hotel sales, marketing, and business systems, including Delphi FDC, Cvent, Cendyn, market intelligence tools, and purchasing platforms.

Nice To Haves

Additional language skills.

Responsibilities

Develop annual sales plans, budgets, and forecasts to drive revenue growth.
Partner with revenue management to strengthen business mix, room rates, market share, and profitability.
Set clear goals, coach Sales and Catering managers, monitor performance, and celebrate results.
Build relationships with corporate accounts, group clients, meeting planners, Hilton sales partners, and local organizations.
Oversee digital marketing, social media, website content, promotions, and client events.
Oversee proposals, RFPs, negotiated rates, contracts, and concessions to secure business that supports hotel goals.
Partner with hotel departments to ensure smooth group and event execution, respond to client feedback, and resolve concerns.
Contribute to hotel leadership decisions and support a collaborative environment where team members feel appreciated and accountable.