Director of Sales and Marketing

Marriott•Austin, TX

4d•$144,000 - $180,800

About The Position

The Director of Sales and Marketing leads the property’s sales department at properties with bookings over 300 peak rooms and significant local catering revenue. The role manages reactive and proactive sales efforts and provides day-to-day leadership to sales associates, with overall responsibility for achieving booking goals and property revenues. It implements the brand’s service strategy and initiatives throughout the sales process and builds long-term, value-based customer relationships. The Director evaluates the property’s participation in sales channels, develops working relationships to position and market the property, and manages the marketing budget for property-specific campaigns, promotions, and collateral. The role also coordinates with regional marketing communications on regional and national promotions and develops property-wide strategies to meet or exceed the needs of target customers and associates while providing a return on investment to the owner and Marriott International.

Requirements

A 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or a related major, plus 4 years of experience in sales and marketing or a related professional area; OR
A 4-year bachelor’s degree in Business Administration, Marketing, Hotel and Restaurant Management, or a related major, plus 2 years of experience in sales and marketing or a related professional area.

Nice To Haves

A 4-year college degree.
Demonstrated skills in supervising a team.
Lodging sales experience.
Hotel industry work experience demonstrating progressive career growth and a pattern of exceptional performance.

Responsibilities

Manage development of strategic account plans for the market’s demand generators and oversee the property’s reactive and proactive sales efforts.
Determine marketing communications activities with Regional Marketing Communications and suggest marketing ideas and deployment strategies to grow market share.
Evaluate the market, economic trends, competitive position, competitor strategies, and sales-channel participation to inform sales strategy.
Attend sales strategy meetings, provide input, and participate in sales calls to acquire or close business.
Serve as a sales contact and customer advocate for the General Manager, property leadership, customers, Group Sales, and Area Sales.
Act as the hotel authority on sales processes and sales contracts, and liaise with Revenue Management, Event Management, marketing, and other hotel departments.
Identify public relations opportunities, coordinate activities that support marketing communications, and coordinate crisis communications with the General Manager.
Execute customer service and brand standards, support the operational aspects of booked business, and ensure seamless turnover between sales and operations.
Monitor and facilitate resolution of guest issues arising from the sales process.
Maintain performance by increasing revenues, controlling expenses, and providing a return on investment to the owner and Marriott International.
Build partnerships with local organizations and manage internal stakeholder relationships.
Support community and public relations through participation in local, regional, and national tradeshows and client events.
Deliver customer service that supports satisfaction and loyalty, understand customer needs and business concerns, and recommend appropriate services and solutions.
Develop sales goals and strategies aligned with the brand business strategy, and execute the sales strategy to meet booking goals for self and staff.
Coach leaders of revenue-generating departments on revenue strategies and goals, and ensure the Sales team uses Marriott International demand engines effectively.
Work with Human Resources, Engineering, and Loss Prevention to monitor compliance with applicable regulations and union requirements.
Partner with Human Resources to attract, develop, retain, and recruit talent; forecast talent needs and manage talent acquisition to minimize turnover-related lost time.
Establish effective structures, processes, jobs, and performance management systems; set expectations, align performance and rewards, address performance issues, and hold direct reports accountable.
Support sales training resources, identify and mentor group sales associates, develop group sales skills, and transfer functional knowledge to managers in other disciplines.
Champion leadership development and workforce planning, including assessing, selecting, retaining, and developing diverse talent.
Evaluate the property’s sales-channel participation and manage the marketing budget for property-specific campaigns, promotions, and collateral.
Perform other duties as assigned to meet business needs.