Director of Sales and Marketing

Life Care Services • Sun City, FL

11d

About The Position

Freedom Plaza is a Life Plan Community in Sun City Center, Florida, managed by Life Care Services. The Director of Sales & Marketing plans, develops, directs, and coordinates sales and marketing efforts for Independent Living residences. The role leads occupancy development, sales performance, lead generation, advertising, referral development, and event programs, helping prospective residents discover the community and supporting occupancy growth. The position works closely with the Executive Director and leadership team and represents Freedom Plaza in the local community.

Requirements

• Experience in a CCRC/Life Plan Community sales leadership role.
• Proven success leading high-performing sales teams and achieving occupancy goals.
• Strong relationship-building and communication skills.
• Ability to create a warm, welcoming, and professional first impression.
• Exceptional customer service and hospitality mindset.
• Ability to communicate effectively with residents, families, staff, prospects, and visitors.
• High level of professionalism and confidentiality.
• Ability to successfully pass a pre-employment drug screen and criminal background check.

Nice To Haves

• Bachelor’s degree preferred, with sales, marketing, public relations, or related experience.

Responsibilities

• Develop, implement, and manage Independent Living occupancy growth and sales initiatives.
• Create and execute annual marketing plans in collaboration with the Senior Housing Marketing and Sales teams.
• Lead sales, referral, advertising, and outreach strategies to achieve occupancy goals.
• Develop and manage sales and promotional budgets.
• Monitor sales team performance and provide coaching to drive results.
• Build and maintain referral relationships within the local market.
• Partner with the Executive Director and leadership team to align efforts with community goals.
• Represent Freedom Plaza at community events and networking opportunities.

Benefits

• Medical insurance with four plan options, including two HDHP and two PPO options.
• Dental insurance with low, medium, and high plan options.
• Vision insurance with low and high plan options.
• Short-term and long-term disability coverage.
• Life insurance with optional increased coverage.
• Supplemental accident, hospital indemnity, and critical illness insurance.
• 401(k) retirement savings with company match.
• Identity theft protection.
• Pet insurance.
• Legal support.
• Travel protection.
• Virtual medical and mental health visits.
• Virtual physical therapy.
• CVS Health discounts.
• Employee Assistance Program (EAP).
• Scholarship opportunities to support career growth.
• Paid time off and holiday pay.
• Paid training.
• DailyPay access to earnings on the same day worked.
• Team member recognition and appreciation programs.
• Supportive team environment and an independent working environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed