Director of Sales and Marketing

Harmony Senior Services•Laurel, MD

6d•Onsite

About The Position

The Sales and Marketing Director oversees the community’s internal and external marketing efforts to meet or exceed its budgeted census. The role supports community readiness, inquiry management, sales activity, move-ins, resident and family engagement, and relationships with local organizations and media. The Director also helps ensure that marketing and customer-service practices follow Harmony Senior Services’ standards.

Requirements

High school diploma or GED.
Three years of experience working as a marketing director in senior care.
Demonstrated ability to build a census.
Ability to analyze data and develop and implement a marketing plan.
Strong organizational skills and ability to multitask and complete projects on time.
Ability to establish relationships with prospective clients and their families, associates, community resource groups, and the management team.
Strong oral and written communication skills.
Proficiency using computer programs.
Ability to work a flexible schedule based on business needs, which may include evenings and weekends.
Ability to lift, carry, and push up to 25 pounds.

Nice To Haves

Bachelor’s degree or equivalent experience.

Responsibilities

Ensure building and daily tour-route readiness, and develop the model room according to protocols.
Train staff on first impressions, telephone etiquette, inquiry handling, and customer service; provide customer-service training during new-hire orientation and at least annually to all staff.
Develop a quarterly marketing plan with the marketing team in compliance with corporate standards, and complete marketing reports on time.
Lead internal marketing meetings and personally manage inquiries when present in the building.
Ensure leadership coverage for inquiries and tours when the Director is absent.
Promote appropriate sales enhancements and use Mystery Shopping Program feedback to improve inquiry handling.
Document prospect contacts in the lead-tracking system, respond to inquiries within the stated timeframe, identify needs and next steps, and generate required marketing activity reports.
Make and record external marketing calls according to the corporate schedule and census needs, and follow up on those calls.
Host community events, support senior-care groups, promote the community as a meeting space, participate in networking groups at least weekly, and serve as an educational spokesperson on aging and health issues.
Develop resident referrals through incentives and housewarming parties.
Review admissions paperwork with residents and families, ensure it is complete, and distribute it to appropriate department heads.
Manage move-ins, involve department heads, ensure introductions to new residents within 48 hours of arrival, and confirm apartment readiness using the room-readiness checklist.
Build relationships with local skilled nursing facilities to support discharge planning when needed.
Respond promptly to resident and family concerns, participate in resident and family surveys, and address concerns raised.
Develop family events with the marketing team in accordance with corporate guidelines and develop an active Respite Program.
Visit residents in the hospital.
Help represent the community to local media in accordance with the Media Relations Policy and build relationships with local media to promote coverage.
Perform other duties as assigned.