Director of Sales and Marketing
About The Position
The Director of Sales & Marketing plans, develops, directs, and coordinates sales and marketing efforts for Independent Living residences at Freedom Plaza, a Life Plan Community in Sun City Center, Florida. The role leads occupancy development, sales performance, lead generation, advertising, referral development, and event programs. The Director collaborates with senior housing marketing and sales teams, the Executive Director, and community leadership to support occupancy and community goals. This position calls for a professional, hospitality-focused leader who can build relationships with prospective residents, families, referral sources, and local organizations.
Requirements
- Experience in a CCRC/Life Plan Community sales leadership role.
- Proven success leading high-performing sales teams and achieving occupancy goals.
- Strong relationship-building and communication skills.
- Ability to create a warm, welcoming, and professional first impression.
- Exceptional customer service and hospitality mindset.
- Ability to communicate effectively with residents, families, staff, prospects, and visitors.
- High level of professionalism and confidentiality.
- Ability to successfully pass a pre-employment drug screen and criminal background check.
Nice To Haves
- Bachelor's degree preferred, with sales, marketing, public relations, or related experience.
Responsibilities
- Develop, implement, and manage Independent Living occupancy growth and sales initiatives.
- Create and execute annual marketing plans in collaboration with the Senior Housing Marketing and Sales teams.
- Lead sales, referral, advertising, and outreach strategies to achieve occupancy goals.
- Develop and manage sales and promotional budgets.
- Monitor sales team performance and coach team members to drive results.
- Build and maintain strong referral relationships within the local market.
- Partner with the Executive Director and leadership team to align sales and marketing efforts with community goals.
- Represent Freedom Plaza at community events and networking opportunities.
Benefits
- Medical coverage with four plan options, including two HDHP and two PPO options.
- Dental coverage with low, medium, and high plan options.
- Vision coverage with low and high plan options.
- Short-term and long-term disability coverage.
- Life insurance with optional increased coverage.
- Supplemental accident, hospital indemnity, and critical illness insurance.
- 401(k) retirement savings plan with company match.
- Identity theft protection.
- Pet insurance.
- Legal support.
- Travel protection.
- Virtual medical and mental health visits.
- Virtual physical therapy.
- CVS Health discounts.
- Employee Assistance Program (EAP).
- Scholarship opportunities to support career growth.
- Paid time off and holiday pay.
- Paid training.
- DailyPay access to earnings on the same day worked.
- Team member recognition and appreciation programs.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
