Director, Franchise Marketing & Strategic Communications

Galderma•Orange County, FL

1d•$190,000 - $245,000

About The Position

The Director, Franchise Marketing & Strategic Communications drives strategic communications and develops and evolves the franchise narrative and customer value proposition across the Aesthetics portfolio. The role supports advisory boards, professional society partnerships, congress strategy, executive and portfolio visibility initiatives, and alignment of stakeholders around franchise priorities. Working cross-functionally with Brand Marketing, KTL Engagement, Sales, Medical Affairs, Professional Education, Corporate Affairs, and Executive Leadership, the Director develops franchise messaging and customer engagement strategies, turns customer and advisor feedback into recommendations, leads advisory board and society engagement programs, and oversees congress and sponsorship activities. The position also manages related budgets, compliance, contracting, communications, and measurement. The role requires strategic thinking, exceptional communication and storytelling, stakeholder influence, project leadership, and the ability to work effectively in a complex, highly matrixed organization. Standard office activities include extended computer use and virtual and in-person meetings. Occasional travel may be required depending on business needs. The target base salary is $190,000–$245,000 per year, with eligibility for an annual short-term incentive program. Benefits include medical, dental, and vision coverage, a 401(k) plan with employer match, paid time off, and other benefits, subject to eligibility and plan terms.

Requirements

Bachelor's degree required.
12+ years of progressive experience in pharmaceutical, biotechnology, medical device, or aesthetics marketing, communications, commercial strategy, or professional relations.
Demonstrated experience leading strategic communications and executive engagement initiatives.
Experience developing franchise-level messaging and customer value propositions.
Strong background in congress strategy, advisory boards, customer engagement, professional society relations, and stakeholder management.
Experience working directly with executive leadership teams and cross-functional stakeholders.
Strategic thinking and an enterprise mindset.
Exceptional executive communication and storytelling skills.
Strong business acumen and customer focus.
Outstanding stakeholder management and influence skills.
Ability to operate effectively in highly matrixed organizations.
Executive presence and confidence interacting with senior leaders and external stakeholders.
Strong project leadership and organizational capabilities.
Data-driven decision-making and analytical thinking.
Change management and organizational leadership skills.
Must be eligible to work in the United States; this role does not offer work authorization sponsorship.

Nice To Haves

Experience within aesthetics, dermatology, medical device, or specialty pharmaceutical markets is strongly preferred.

Responsibilities

Own and continuously evolve the franchise narrative and customer value proposition across the Aesthetics portfolio.
Ensure consistent messaging across brands, customer segments, internal stakeholders, and external audiences.
Lead development of corporate value proposition storytelling assets that explain the value of partnering with the organization beyond individual products.
Partner with the KTL Engagement team to establish communication plans for product launches, strategic initiatives, executive leadership activities, and the events calendar.
Partner on customer listening initiatives and translate customer feedback into recommendations for marketing, commercial, educational, and business priorities.
Work with Market Research, Analytics, and Commercial Excellence teams to identify emerging trends and customer opportunities.
Manage executive leadership steering committees, including advisor bureau management, engagement calendars, meeting topics, contracting, feedback capture, payment, and follow-up plans.
Lead the development, planning, execution, and measurement of advisory board programs and design strategies aligned with franchise objectives and business priorities.
Partner with Medical Affairs, Commercial Leadership, and Brand teams to define advisory board objectives and outcomes; translate advisor feedback into recommendations and distribute them to stakeholders.
Develop an SOP for HCP contracting and payment, and manage advisory board operational, budgetary, compliance, contracting, feedback, distribution, and reporting requirements.
Develop society engagement plans that support business objectives and increase organizational visibility; identify opportunities for executive participation in panels, forums, society meetings, and other events.
Support executive participation at major congresses, customer events, advisory boards, industry forums, and professional society meetings, and develop executive briefing materials.
Identify opportunities to strengthen relationships with society personnel.
Partner with KTL Engagement and Marketing to lead annual franchise congress and conference strategy development.
Manage sponsorship planning, contract negotiations, activation strategy, and budget oversight.
Develop pre-congress, on-site, and post-congress communications plans for internal stakeholders; capture and communicate scientific, customer, and competitive insights from industry meetings.
Manage annual budgets for congresses, advisory boards, professional society partnerships, customer engagement programs, communications initiatives, and strategic projects.
Align investments with franchise priorities, pursue resource optimization and measurable business value, and comply with financial policies and planning processes.