Marketing Manager, New CVRM Franchise

AstraZeneca • Wilmington, DE

6d • $151,200 - $226,840 • Onsite

About The Position

AstraZeneca is hiring a Marketing Manager for its New CVRM Franchise in Wilmington, Delaware. The role supports promotional efforts and content development within the Biopharmaceuticals Business Unit, helping translate scientific capabilities into positive outcomes for patients. The manager will work with an agile, entrepreneurial team and collaborate with cross-functional partners to execute brand strategy, improve customer engagement, and support the Transforming Patient Care strategic imperatives. Relocation assistance is not available.

The position involves providing sales teams with tools and resources, monitoring market and competitor activity, developing customer and market insights, and planning and evaluating integrated marketing activities. The manager will use digital and omnichannel capabilities, tailor engagement to customer preferences, and pilot innovative approaches to strengthen brand impact and patient outcomes. The annual base pay range is $151,200–$226,840, with potential short-term incentive bonus opportunities and other compensation eligibility depending on role and applicable terms.

Requirements

• Bachelor’s degree.
• 0–3+ years of experience in one or a combination of pharmaceutical, healthcare, scientific, clinical, institutional, or related industry experience, or marketing or advertising industry experience.

Nice To Haves

• Sales and/or sales leadership experience.
• Advanced degree in Business, Marketing, or Science.
• Demonstrated learning agility.

Responsibilities

• Provide marketing support to sales teams through tools, content, messaging, and resources that improve field effectiveness and customer engagement.
• Communicate with clients and internal stakeholders about day-to-day brand strategy execution to support alignment, momentum, and measurable impact.
• Monitor the market environment, competitive landscape, and key trends to inform strategy, positioning, and campaign optimization.
• Translate strategic imperatives for Transforming Patient Care into actionable integrated plans across channels and customer segments.
• Participate in annual operational planning, including budget inputs, resource planning, and channel-mix recommendations.
• Conduct qualitative and quantitative research and develop customer and market insights to shape brand strategies, content, and experience design.
• Define and execute success metrics, analyze brand performance programs, and turn findings into recommendations and action plans.
• Tailor messaging and experiences to customer preferences and behaviors to improve relevance, reach, and outcomes.
• Use digital capabilities and omnichannel tools to improve customer interactions and efficiency.
• Pilot and scale innovative approaches that improve execution, brand impact, and patient outcomes.
• Collaborate with Medical, Market Access, Sales, Regulatory, Compliance, and external agencies to deliver coherent, compliant, and effective marketing.

Benefits

• Qualified retirement program (401(k) plan).
• Paid vacation and holidays.
• Paid leaves.
• Medical, prescription drug, dental, and vision coverage.
• Short-term incentive bonus opportunity.
• Eligibility to participate in an equity-based long-term incentive program for salaried roles.
• Retirement contribution for hourly roles.
• Commission payment eligibility for sales roles.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level