ASSOCIATE DIRECTOR, MARKETING

International Trademark Association (INTA) • New York, NY

7d • Remote

About The Position

The Associate Director, Marketing collaborates with INTA departments including Knowledge & Development, Member Experience, and Legal Resources. The role contributes to the organization’s revenue, visibility and reputation, member engagement, and the success of its events and products. The position calls for a strategic, creative, and results-driven marketing leader with senior-level experience, preferably in a not-for-profit, legal, or intellectual property setting.

The role leads marketing for major events, membership growth and retention campaigns, and INTA benefits and resources. It also serves as staff liaison to eight regional Global Advisory Councils, leads and mentors marketing professionals, establishes and reports on performance metrics, and conducts market research to guide marketing strategy and product development.

This is a remote position. The employee must maintain a reliable, secure home workspace and comply with INTA’s data protection and IT security policies. Regular availability during ET/CET business hours is required, with occasional early or late meetings across time zones. Some travel is required, potentially including international travel to INTA’s Annual Meeting and Leadership Meeting. A valid passport and ability to obtain travel visas are required. Candidates must be legally authorized to work in their country of residence; INTA does not offer visa sponsorship.

Requirements

• Bachelor’s degree plus related professional training.
• At least 10 years of progressively responsible, directly related experience, including supervisory, program, and operational management.
• Extensive experience in marketing planning, promotions, direct marketing, paid media, collateral production, and research.
• Experience with digital marketing platforms and website management and development.
• Excellent leadership and team management skills.
• Strong analytical skills, including ability to interpret market data and apply it to marketing strategy.
• Exceptional writing, presentation, and verbal communication skills.
• Ability to work with staff, colleagues, and volunteers to complete projects and reach goals.
• Ability to manage outside consultants and other resources.
• Proficiency in word processing, spreadsheet, presentation, and database software.
• Legally authorized to work in the candidate’s country of residence; visa sponsorship is not offered.
• Valid passport and ability to obtain travel visas for required travel.

Nice To Haves

• Advanced degree.
• Marketing experience in a trade association, professional society, or service-based industry.
• Knowledge of the trademark and intellectual property landscape.
• Experience in a not-for-profit, legal, or intellectual property industry.

Responsibilities

• Develop and execute marketing strategies for major in-person events, including the Annual Meeting, Leadership Meeting, TMAP Meeting, regional conferences, and workshops.
• Define event target audiences, create digital content, and select appropriate marketing tactics and channels.
• Partner with the Member Experience Department to meet annual membership growth and retention goals.
• Develop membership campaigns and messaging, and support communications with current and prospective members.
• Lead marketing for certification programs, online resources, and academic programs and competitions; position offerings for target audiences and select promotional tactics.
• Serve as staff liaison to eight regional Global Advisory Councils and support preparation for their virtual and in-person meetings.
• Attend Global Advisory Council meetings, including meetings held at the Annual and Leadership Meetings.
• Lead and mentor marketing professionals, fostering creativity, accountability, and excellence.
• Set key performance metrics for marketing activities, report results regularly, and adjust strategies to meet goals.
• Research industry trends, competitor strategies, and customer needs to inform marketing strategy and product development.
• Manage outside consultants and other resources.
• Maintain a reliable, secure home workspace and follow INTA’s data protection and IT security policies.
• Be regularly available during ET/CET business hours and attend occasional early or late meetings across time zones.
• Travel as required, potentially internationally, and maintain a valid passport and ability to obtain travel visas.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior