Associate Marketing Manager, Avalon Travel
About The Position
The Avalon Travel imprint of Hachette Book Group is seeking an Associate Marketing Manager to work on the Rick Steves and Moon Travel Guides lists. The role develops and evaluates marketing campaigns for approximately 8–10 guidebooks and trade travel books annually, and manages the strategy and execution of one of the brand’s social media platforms. The manager also enhances online book discoverability through metadata and digital content, collaborates with authors and organizational partners, and works with a team that communicates across time zones. The position may be based in Oakland, California, or New York City; the New York City arrangement is hybrid, with three days per week in the office.
Requirements
- At least 3 years of experience in book publishing, marketing, brand marketing, or an equivalent field.
- Strong organizational and project management skills, including the ability to prioritize competing deadlines and manage multiple campaigns simultaneously.
- Keen attention to detail.
- Excellent interpersonal, verbal, and written communication skills.
- Bachelor’s degree or equivalent professional experience.
Nice To Haves
- Interest in travel; extensive travel experience is not required.
- Knowledge of WordPress, Google Analytics, or Canva.
Responsibilities
- Create customized marketing campaigns for approximately 8–10 guidebooks and trade travel books per year, including identifying target audiences, key messages, advertising, partnerships, and opportunities to drive awareness, engagement, and sales.
- Analyze campaign effectiveness using data and develop takeaways for future editions.
- Develop the strategy and execution of one brand social media platform, using data to analyze customer behavior and guide future content and campaigns.
- Optimize metadata and create graphics, videos, and other content to improve the online discoverability of books.
- Work with authors to brainstorm ideas and leverage their in-market experience.
- Collaborate with organizational partners such as Rick Steves Europe to develop marketing strategy for books.
- Perform other duties as assigned.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Basic and supplemental life insurance
- Short-term and long-term disability insurance
- Accidental death and dismemberment coverage
- Critical illness coverage
- Hospital indemnity coverage
- Long-term care coverage
- Health and dependent care flexible spending accounts
- Commuter benefit plan
- Employee assistance program
- Tuition reimbursement
- Travel assistance
- 401(k)
- Discretionary bonus program
- Paid time off, including 15 vacation days, 3 personal days, 10 holidays, and sick leave
- Group discounts on auto and home insurance and legal services
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
