Channel Marketing Senior Associate-Audience Management Strategy & Enablement
About The Position
The Audience Management Strategy & Enablement team shapes data-driven targeting, advances marketing technology, strengthens privacy and controls, and improves paid media performance across digital channels. As a Channel Marketing Senior Associate, you will turn customer and audience data into actionable strategies that improve paid media performance. You will guide audience activation, monitor delivery and results, troubleshoot issues, and collaborate with marketing, technology, analytics, control partners, agencies, and vendors. Your work will help JPMC deliver relevant marketing while protecting customer privacy and maintaining strong operational controls. The role sits within Chase’s Marketing & Communications teams, which use data and analytics to create and deliver marketing campaigns and servicing messages through Chase.com, the mobile app, and paid media channels. Chase’s Consumer & Community Banking division serves customers through a range of financial services.
Requirements
- Bachelor’s degree in Marketing, Business, Information Technology, Data Analytics, or a related field.
- 4+ years of experience in paid media, digital marketing, audience management, advertising technology, personalization, or technology management.
- Strong understanding of media technology across display, social, search, programmatic, mobile, and emerging channels.
- Hands-on experience with DMPs, CDPs, analytics, and marketing technology platforms.
- Experience building and syndicating audiences, maintaining taxonomies, reporting, analyzing performance, and troubleshooting delivery issues.
- Strong analytical skills, including the ability to interpret data and develop actionable recommendations.
- Working knowledge of data privacy, regulatory requirements, and operational controls related to data collection and advertising.
- Proven ability to collaborate with and influence stakeholders across business, technology, operations, and control functions.
- Excellent written, verbal, storytelling, and presentation skills, including the ability to simplify complex technical concepts.
- Strong project management, cross-functional coordination, and vendor management capabilities.
- Advanced proficiency in Microsoft PowerPoint and familiarity with JIRA, Confluence, and WYSIWYG drag-and-drop interfaces.
Nice To Haves
- Advanced degree in Marketing, Business, Information Technology, Data Analytics, or a related field.
- Experience in financial services, another highly regulated industry, or a client-side environment.
- Experience with Adobe Audience Manager, Adobe Analytics, Adobe Experience Platform, Oracle BlueKai, Twilio Segment, mParticle, Tealium, Kinesso, or Salesforce.
- Familiarity with identity solutions and the evolving post-cookie advertising ecosystem.
- Experience managing advertising technology or data vendors and evaluating emerging capabilities.
- Experience coordinating with offshore teams, agencies, or external partners.
Responsibilities
- Develop audience strategies that improve paid media effectiveness across display, social, search, programmatic, and emerging channels.
- Advise marketers and media teams on audience activation, advanced targeting, segmentation, suppression, and data prioritization.
- Guide audience development and ensure accurate, timely delivery of segments to media platforms.
- Mentor audience management colleagues in maintaining live audiences, monitoring delivery, managing taxonomies, and resolving operational issues.
- Collaborate with Product and Technology teams to evaluate and enhance DMP, CDP, identity, and marketing technology capabilities.
- Monitor campaign performance, support test-and-learn initiatives, and translate results into actionable recommendations.
- Ensure audience strategies meet privacy, regulatory, security, and operational control requirements.
- Coordinate with marketers, media teams, analytics, modeling, legal, compliance, risk, agencies, and vendors.
- Manage advertising technology and data vendor relationships while evaluating emerging solutions.
- Develop and share audience management best practices, standards, and educational materials.
- Present technical concepts, strategic recommendations, and performance insights clearly to business leaders and senior stakeholders.
Benefits
- Competitive total rewards package, including base salary determined by role, experience, skill set, and location.
- Eligible roles may receive commission-based pay and/or discretionary incentive compensation in cash and/or forfeitable equity.
- Comprehensive health care coverage.
- On-site health and wellness centers.
- Retirement savings plan.
- Backup childcare.
- Tuition reimbursement.
- Mental health support.
- Financial coaching.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
