Software Sales Associate Director - Marketing Analytics Software

Accenture•St. Louis, MO

7d•$138,800 - $369,800

About The Position

The Associate Director, Software Sales owns end-to-end revenue accountability for an assigned product cluster and geography, leading complex enterprise sales cycles from origination through close. The role works closely with Accenture client account teams and, when applicable, directly with clients to position and sell Accenture’s proprietary software portfolio. It also coordinates a small sales team and manages technology and channel partners as sources of pipeline origination and co-selling. The position focuses on marketing measurement, analytics, and commercial optimization software. The successful candidate engages clients on measurement approaches such as Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), incrementality, sales and brand lift, and unified measurement, and connects product capabilities to business outcomes. The role may involve travel ranging from 25% to 100%, depending on business needs and client requirements. The role is eligible for incentive compensation based on individual sales metrics, subject to plan terms. Accenture lists location-dependent annual salary ranges from $138,800 to $369,800 across the locations specified in the posting. The posting is anticipated to remain open until 11/28/2026.

Requirements

Minimum 12 years of experience in enterprise software sales or a closely related commercial role.
Minimum 12 years of experience selling software solutions to large enterprises; familiarity with SaaS, license, and managed service commercial models.
Proven track record of achieving and exceeding quotas.
At least 6 months of demonstrated experience selling AI-native software products, including solutions built on LLMs, agentic workflows, or machine learning platforms, with evidence of pipeline originated or opportunities advanced to close.
Bachelor’s degree or equivalent, with a minimum of 12 years of work experience; alternatively, an associate degree with a minimum of 6 years of work experience.
Understanding of modern marketing measurement approaches, including MMM, MTA, incrementality, sales and brand lift, and unified measurement.
Ability to engage clients about measurement strategy and connect top-down and bottom-up measurement approaches to improved insights, learning cycles, scenario planning, and business decisions.
Ability to engage clients at different stages of their measurement, analytics, and decision-support journey, including strategy, methodology, software, Measurement Office, Insights-as-a-Service, BYOM, Attribution Bridge, and enterprise transformation opportunities.
Ability to articulate Marketing Investment Navigator’s value across MMM-only, unified measurement, retail media measurement, commercial optimization, Measurement Office, and future growth and investment planning deployments.
Familiarity with how marketing, commerce, finance, and analytics teams use measurement, forecasting, optimization, and decision-support capabilities.
Ability to engage senior stakeholders across Marketing, Commerce, Finance, Analytics, Revenue, Data, and Technology, including executive and functional leaders.
Understanding of challenges related to fragmented measurement, disconnected data, conflicting performance signals, slow insights, and lack of a single source of truth.
Familiarity with martech and adtech platforms, CDPs, CRM systems, retail media platforms, identity solutions, clean rooms, cloud environments, and AI-enabled analytics.
Understanding of trends including privacy-safe measurement, identity resolution, retail media growth, AI-enabled analytics, cloud-agnostic architectures, multi-platform measurement, and evolving approaches to marketing effectiveness and attribution.
Ability to identify client business challenges and translate product capabilities into outcomes such as growth, efficiency, profitability, planning effectiveness, measurement transparency, decision confidence, and investment optimization.
Experience building executive-level business cases that connect marketing, media, commerce, trade, and commercial investments to measurable impact and defensible decision-making.
Ability to communicate complex measurement, analytics, and optimization concepts clearly to executive and practitioner audiences.
Travel may be required, ranging from 25% to 100% depending on business need and client requirements.

Responsibilities

Own and deliver the annual software sales target (TCV) for an assigned product cluster and market, covering license, SaaS, maintenance, and direct services.
Build and manage a qualified pipeline sufficient to cover the annual sales plan and maintain forecast accuracy in the CRM system.
Lead multi-stakeholder sales cycles from origination through close, engaging C-suite buyers with a clear, value-led narrative.
Negotiate commercial terms, pricing, and contractual structures in coordination with legal and deal desk.
Drive sole-source and renewal strategies to protect and grow the installed base.
Work with Accenture client account teams and, where applicable, clients to identify and originate software sales opportunities through account planning.
Coordinate pre-sales resources and internal specialists to accelerate pipeline velocity.
Contribute to go-to-market strategy for the assigned product cluster, including pricing, packaging, and market segment prioritization.
Plan for and attend industry events and conferences, represent the business, host or contribute to speaking opportunities, and complete follow-up actions within five business days.
Identify, onboard, and manage technology and channel partners, including joint go-to-market plans, deal registration, and revenue-sharing arrangements.
Enable and coach partner sales teams on product positioning, qualification criteria, and sales plays.
Conduct regular partner performance reviews and adjust engagement when pipeline contribution falls short of targets.
Provide day-to-day direction to a small team of sales professionals, typically 2–4, including setting priorities, reviewing pipeline health, supporting deal strategy, and aligning the team to shared revenue targets.
Maintain accurate deal data in the CRM system and produce weekly pipeline and forecast reports for senior leadership.
Identify deal progression blockers and escalate them with a clear path to resolution.
Share win/loss insights to inform product positioning and competitive strategy.
Lead consultative sales conversations and orchestrate product, industry, analytics, data science, and technology subject matter experts to address client requirements and advance opportunities.

Benefits

Medical insurance
Dental insurance
Vision insurance
Life insurance
Long-term disability coverage
401(k) plan
Bonus opportunities
Paid holidays
Paid time off
Additional incentive compensation based on achievement toward individual sales metrics, subject to plan terms