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Catering Sales Manager

DoubleTree by Hilton Greeley at Lincoln Park•Greeley, CO
•$60,000 - $65,000

About The Position

The Catering Sales Manager drives catering and event revenue through proactive solicitation, relationship development, and strategic sales. The role manages the sales process from initial inquiry through contract execution for meetings, conferences, corporate events, weddings, social functions, and other catered events, including associated guest room accommodations when applicable. The position oversees the Conference Services Coordinator, who manages event detailing, planning, and on-site coordination after contract execution. The Catering Sales Manager remains accountable for client satisfaction and event success, with a primary focus on generating new business, growing existing accounts, and achieving catering revenue goals. The role reports to the Director of Sales & Marketing and supervises the Conference Services Coordinator. The annual pay range is $60,000–$65,000, with eligibility for a quarterly performance-based bonus.

Requirements

  • Previous experience in catering sales, hotel sales, event sales, or a related hospitality sales role.
  • Demonstrated ability to prospect, negotiate, close business, and achieve revenue goals.
  • Strong relationship-building, communication, and customer service skills.
  • Excellent organizational skills and ability to manage multiple sales opportunities and priorities.
  • Ability to lead and develop team members while collaborating effectively with hotel operations.
  • Proficiency in Microsoft Office and ability to learn hotel sales and catering systems.
  • Flexibility to work occasional evenings, weekends, and holidays based on business needs.

Nice To Haves

  • Full-service hotel catering or sales experience.
  • Previous supervisory or leadership experience.
  • Experience with Delphi or comparable sales and catering systems.
  • Knowledge of catering revenue forecasting, event contracting, and hotel operations.
  • Established relationships within the Northern Colorado business and events community.

Responsibilities

  • Proactively solicit and secure new catering and event business through outbound sales, prospecting, networking, referrals, and community partnerships.
  • Manage incoming inquiries, conduct site tours, prepare proposals, negotiate pricing and contract terms, and execute event contracts.
  • Develop and maintain relationships with corporate clients, associations, nonprofit organizations, event planners, local businesses, and social clients.
  • Develop and execute sales strategies to achieve or exceed catering revenue goals.
  • Maximize revenue through strategic pricing, menu enhancements, event upgrades, and additional hotel services.
  • Maintain an active sales pipeline, consistent follow-up, and accurate sales activity records.
  • Contract guest room accommodations for assigned events when applicable, collaborating with the Director of Sales & Marketing and Group Sales team on pricing and booking strategy.
  • Represent the hotel at networking functions, community events, client appointments, and industry activities.
  • Manage the sales process through contract execution, ensuring accurate event specifications, pricing, space assignments, deposits, and contractual terms.
  • Transition contracted events to the Conference Services Coordinator for detailed planning, client coordination, and execution.
  • Oversee contracted business to ensure client expectations, financial commitments, and hotel standards are met.
  • Support the Conference Services Coordinator with significant client requests, contractual changes, or service concerns.
  • Lead weekly BEO meetings so operational departments are informed about upcoming events, key requirements, and significant changes.
  • Collaborate with Banquets, Culinary, Food & Beverage, and hotel leadership to support successful event execution without taking responsibility for day-to-day event detailing or on-site coordination.
  • Supervise, train, coach, and develop the Conference Services Coordinator, setting expectations, priorities, and performance standards.
  • Oversee the accuracy and timely completion of BEOs, event documentation, and planning responsibilities managed by the Conference Services Coordinator.
  • Ensure effective communication and a seamless transition among sales, conference services, and operational teams; foster a collaborative, accountable, service-oriented environment.
  • Participate in departmental meetings, leadership discussions, and operational planning as needed.
  • Assist the Director of Sales & Marketing with annual catering revenue budgets, sales goals, and strategic business plans.
  • Own assigned catering revenue targets and implement sales strategies to achieve or exceed budget expectations.
  • Monitor booking pace, definite and tentative business, sales activity, and future revenue opportunities.
  • Maintain accurate sales forecasts, booking records, and pipeline reports in hotel sales and catering systems.
  • Participate in forecasting, budget reviews, and revenue strategy discussions.
  • Improve profitability through strategic pricing, space utilization, upselling, and effective management of contracted business.
  • Collaborate with the Director of Sales & Marketing on group pricing and booking decisions when events include guest room accommodations.
  • Serve as the primary sales contact through contracting and maintain strategic client relationships after transition to Conference Services.
  • Build long-term client partnerships that encourage repeat business, referrals, and account growth.
  • Conduct post-event follow-up as appropriate to assess client satisfaction and identify future business opportunities.
  • Address escalated client concerns and work with operational leadership to resolve them satisfactorily.
  • Represent the hotel professionally and uphold Hilton brand standards and service expectations.

Benefits

  • Quarterly performance-based bonus eligibility

Career Resources

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