Catering and Sales Manager

So Hospitality Group•St. Louis, MO

11d

About The Position

The Catering and Sales Manager drives catering revenue for So Hospitality Group’s brands, including 612North, Drunken Fish, and Kimchi Guys. The role focuses on proactive sales, new business development, relationship management, securing corporate and private catering opportunities, growing existing accounts, and maximizing sales. The manager spends most of their time pursuing sales opportunities in the field, meeting prospective clients, and developing new business relationships. Success requires consistent prospecting and follow-up, converting leads into confirmed orders, and building long-term client relationships. The position provides customer service throughout the sales process, prepares customized catering proposals, menus, and pricing, and coordinates confirmed orders with restaurant, catering, and operations teams. It also supports marketing and sales initiatives, represents the company at networking and promotional events, and reports on pipeline activity and sales performance at weekly sales meetings. The role calls for a motivated, results-oriented sales professional with strong communication and organizational skills and an interest in hospitality, food, beverage, and customer service.

Requirements

At least two years of professional sales, catering sales, or business development experience.
Proven sales ability, including prospecting, lead generation, closing sales, and revenue growth.
Excellent verbal and written communication, presentation, negotiation, and relationship-building skills.
Ability to work independently, meet established sales goals, and manage multiple prospects and client accounts.
Strong follow-up, organizational, attention-to-detail, and time-management skills.
Proficiency in Microsoft Office, Excel, and other tools used for sales tracking, proposals, and client management.
Strong problem-solving skills and ability to respond effectively to client needs.
Ability to collaborate with restaurant operations, management, and marketing teams.
Commitment to a positive, professional, service-oriented company culture and ability to uphold company standards, policies, and procedures.
High school diploma or equivalent; additional education in business, sales, or hospitality is a plus.
Ability to work a flexible schedule, including occasional evenings, weekends, and holidays, as business needs require.
Ability to travel locally for prospecting, client meetings, and business development activities.
Must meet applicable state and company requirements for alcohol service training when relevant to assigned responsibilities.

Nice To Haves

Restaurant or hospitality experience.
Demonstrated success generating new business, developing client relationships, and achieving sales goals.
Additional education in business, sales, or hospitality.
High energy, strong initiative, and a passion for the hospitality industry.
Familiarity with catering menus, food and beverage service, and restaurant operations.
Strong networking and relationship-building abilities.

Responsibilities

Proactively identify, prospect, and secure new catering clients, particularly corporate accounts, businesses, organizations, and recurring opportunities.
Develop and execute sales strategies to increase catering revenue across So Hospitality Group brands.
Generate leads through networking, cold outreach, referrals, in-person visits, and other business development activities.
Spend most working time pursuing field sales opportunities, meeting prospective clients, and developing business relationships.
Build and maintain a sales pipeline, tracking leads, prospects, proposals, follow-ups, and closed sales.
Prepare and present customized catering proposals, menus, and pricing based on client needs, event requirements, and budgets.
Follow up with prospective and existing clients to convert inquiries into confirmed orders and encourage repeat business.
Identify upselling opportunities involving menus, beverage packages, add-ons, and other catering services.
Develop long-term relationships with corporate clients and key accounts to encourage repeat and recurring business.
Monitor sales performance, identify growth opportunities, and work toward established sales goals and revenue targets.
Respond promptly and professionally to incoming inquiries, emails, and phone calls.
Provide customer service throughout the sales process, from initial inquiry through order confirmation and follow-up.
Maintain accurate client records, sales activity, proposals, and order documentation.
Coordinate with restaurant, catering, and operations teams to communicate confirmed orders accurately and support successful execution.
Address client questions and concerns and work with appropriate team members to resolve issues.
Stay informed about menus, pricing, service offerings, and capabilities across Drunken Fish, 612North, and Kimchi Guys.
Collaborate with management on sales initiatives, promotional campaigns, and strategies to increase catering awareness and revenue.
Identify opportunities to promote catering through local businesses, corporate partnerships, networking groups, and community relationships.
Represent So Hospitality Group at networking functions, trade shows, community outreach opportunities, and promotional events.
Support marketing initiatives that generate qualified catering leads and measurable sales results.
Attend weekly sales meetings and provide updates on pipeline activity, new business opportunities, and sales performance.
Assist with other sales and business development initiatives as needed.