Catering and Sales Manager

So Hospitality Group•St. Louis, MO

12d•$65,000 - $85,000

About The Position

The Catering and Sales Manager drives catering revenue through proactive sales, new business development, and relationship management for So Hospitality Group’s brands, including 612North, Drunken Fish, and Kimchi Guys. The role focuses on securing corporate and private catering opportunities, growing existing accounts, and maximizing sales. The manager prospects for clients, develops sales strategies and pipelines, prepares proposals, and follows up to convert inquiries into confirmed orders and repeat business. They also coordinate with restaurant, catering, and operations teams to ensure orders are executed successfully, support marketing and sales initiatives, and represent the company at networking and promotional events. The role involves primarily field-based sales activity and may require local travel and a flexible schedule, including occasional evenings, weekends, and holidays.

Requirements

Proven sales ability focused on prospecting, lead generation, closing sales, and revenue growth.
Catering, hospitality, restaurant, or business-to-business sales experience.
Excellent verbal and written communication, presentation, negotiation, and relationship-building skills.
Self-motivated, competitive, and results-oriented, with the ability to work independently and meet sales goals.
Strong follow-up skills and ability to manage multiple prospects and client accounts simultaneously.
Excellent organizational skills, attention to detail, and time management.
Proficiency in Microsoft Office, Excel, and other tools used for sales tracking, proposals, and client management.
Strong problem-solving skills and ability to respond effectively to client needs.
Ability to collaborate with restaurant operations, management, and marketing teams.
Commitment to a positive, professional, and service-oriented company culture.
Ability to model company standards and uphold company policies and procedures.
Ability to work a flexible schedule, including occasional evenings, weekends, and holidays, as business needs require.
Ability to travel locally for prospecting, client meetings, and business development activities.
Must meet applicable state and company requirements for alcohol service training when relevant to assigned responsibilities.

Nice To Haves

At least two years of professional sales, catering sales, or business development experience; restaurant or hospitality experience is a plus.
Demonstrated success generating new business, developing client relationships, and achieving sales goals.
High school diploma or equivalent; additional education in business, sales, or hospitality is a plus.
High energy, strong initiative, and a passion for the hospitality industry.
Familiarity with catering menus, food and beverage service, and restaurant operations.
Strong networking and relationship-building abilities.

Responsibilities

Identify, prospect, and secure new catering clients, particularly corporate accounts, businesses, organizations, and recurring opportunities.
Develop and execute sales strategies to increase catering revenue across So Hospitality Group brands.
Generate leads through networking, cold outreach, referrals, in-person visits, and other business development activities.
Spend the majority of time pursuing field sales opportunities, meeting prospective clients, and developing business relationships.
Build and maintain a sales pipeline, tracking leads, prospects, proposals, follow-ups, and closed sales.
Prepare and present customized catering proposals, menus, and pricing according to client needs, event requirements, and budget.
Follow up with prospective and existing clients to convert inquiries into confirmed orders and encourage repeat business.
Upsell menus, beverage packages, add-ons, and other catering services to increase average order value.
Develop long-term relationships with corporate clients and key accounts to encourage repeat and recurring business.
Monitor sales performance, identify growth opportunities, and work toward established goals and revenue targets.
Respond promptly and professionally to incoming inquiries, emails, and phone calls.
Provide customer service from initial inquiry through order confirmation and client follow-up.
Maintain accurate client records, sales activity, proposals, and order documentation.
Coordinate with restaurant, catering, and operations teams to communicate confirmed orders accurately and support successful execution.
Address client questions and concerns and work with appropriate team members to resolve issues.
Stay informed about menus, pricing, service offerings, and capabilities across the company’s brands.
Collaborate with management on sales initiatives, promotional campaigns, and strategies to increase catering awareness and revenue.
Identify opportunities to promote catering through local businesses, corporate partnerships, networking groups, and community relationships.
Represent So Hospitality Group at networking functions, trade shows, community outreach opportunities, and promotional events.
Support marketing initiatives that generate qualified catering leads and measurable sales results.
Attend weekly sales meetings and report on pipeline activity, new business opportunities, and sales performance.
Assist with other sales and business development initiatives as needed.