Social Media Coordinator Jobs

About The Position

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Business, Healthcare Administration, or related field; equivalent experience may be considered.
• Minimum of 2 years of experience in social media management, marketing, community outreach, or public relations.
• Strong written and verbal communication skills.
• Proficiency with social media platforms and content scheduling tools.
• Experience creating digital content, including photography and video.
• Valid driver's license and ability to travel locally for events and community meetings.
• Strong organizational and project management skills.

Nice To Haves

• Experience in healthcare, hospice, home health, senior services, or nonprofit organizations.
• Knowledge of HIPAA and healthcare marketing guidelines.
• Familiarity with Canva, Adobe Creative Suite, Mailchimp, WordPress, or similar marketing tools.
• Experience coordinating community events and public presentations.

Responsibilities

• Develop and implement social media strategies across Facebook, Instagram, LinkedIn, YouTube, and other relevant platforms.
• Create, schedule, and publish engaging content that aligns with Heart'n Soul Hospice's mission and values.
• Manage content calendars and maintain a consistent posting schedule.
• Capture photos, videos, patient and caregiver stories (with appropriate permissions), and event highlights.
• Monitor social media channels, respond to comments and messages, and foster positive online engagement.
• Track and analyze social media performance metrics and provide monthly reports with recommendations for growth.
• Ensure all marketing content complies with HIPAA and healthcare marketing regulations.
• Develop and maintain relationships with healthcare providers, senior living communities, nursing facilities, churches, civic organizations, veteran groups, and community partners.
• Represent Heart'n Soul Hospice at community events, health fairs, networking functions, and educational presentations.
• Coordinate sponsorships, community partnerships, and outreach initiatives to increase visibility and referrals.
• Assist in developing educational programs that promote awareness of hospice services and advance care planning.
• Cultivate relationships with referral sources and community stakeholders.
• Coordinate community events, caregiver support activities, appreciation programs, and volunteer recognition events.
• Manage event logistics, promotional materials, registration, and follow-up communications.
• Develop digital campaigns.
• Support public relations initiatives and community storytelling opportunities.
• Identify opportunities to increase brand awareness and community engagement.
• Write compelling social media posts, blogs, newsletters, email campaigns, and promotional content.
• Maintain website content and ensure information is current and engaging.
• Collaborate with leadership and clinical teams to highlight programs, success stories, and community impact.
• Assist with reputation management and online review monitoring.