Marketing & Social Media Coordinator

Laborde Products•Covington, LA

1d•Onsite

About The Position

Laborde Products is hiring a Marketing & Social Media Coordinator for its Covington, Louisiana office. The role owns and grows the company’s LinkedIn, Facebook, and Instagram presence, including content planning, graphic creation, short-form video production, community engagement, and performance reporting. It also supports marketing campaigns, events, market research, and brand consistency in partnership with the Marketing Manager and internal and external stakeholders. The coordinator executes email campaigns, blog posts, landing page content, routine marketing campaigns, and digital and print advertising. The role manages event logistics and promotional merchandise inventory, supports tradeshows and customer events, researches market and competitor trends, and maintains consistent brand assets and messaging. The position operates in an office environment and may require occasional travel and work outside standard hours, including nights or weekends.

Requirements

Bachelor’s degree in Marketing or a related field.
Valid driver’s license and clean driving record.
Strong knowledge of LinkedIn, Facebook, Instagram, and emerging social channels, including platform-specific audience behavior and best practices.
Strong copywriting skills and ability to adapt tone and voice for each platform while staying on brand.
Creative eye for visual storytelling across graphics, photography, and video.
Strong understanding of digital marketing trends and data-driven strategies.
Familiarity with Google Analytics.
High energy, positive attitude, and strong work ethic.
Proactive self-starter who takes initiative, seeks opportunities to contribute, and solves problems without waiting for direction.
Willingness to address complex issues and work through challenges.
Detail-oriented and organized.
Well-developed interpersonal skills.
Comfort with data research and analysis and ability to provide insights for strategic marketing decisions.
Strong collaboration and communication skills, including the ability to work across departments to align CRM and social media strategies.
Ability to work independently and as part of a team with diverse personalities; tactful and mature.
Strong customer service mentality.
Ability to travel occasionally for on-site event support and content creation.
Ability to work outside standard hours, including occasional nights and/or weekends.

Responsibilities

Own and grow Laborde Products’ LinkedIn, Facebook, and Instagram channels by developing strategies and goals for each platform.
Build and manage a social media content calendar aligned with business objectives and company milestones.
Plan, shoot, and edit short-form video, including Reels and LinkedIn videos, capturing content at tradeshows, events, and company facilities.
Create graphics using Canva or Adobe Creative Suite and collaborate with a graphic designer on larger creative projects.
Schedule and publish content through HubSpot and maintain a consistent posting cadence.
Monitor and respond to social media comments, messages, and mentions in a timely manner.
Track and report monthly social media performance, including reach, engagement, follower growth, video views, and website traffic from social media; use insights to refine content and grow the audience.
Stay current on platform trends, features, and algorithm changes and recommend content formats and ideas.
Coordinate employee advocacy and gather content from internal teams about people, products, and company culture.
Execute email campaigns, blog posts, and landing page content in alignment with the department’s strategic direction.
Schedule routine marketing campaigns and assist with creative campaign execution in line with the overall brand vision.
Manage event logistics, including badge enrollment, accommodations, swag ordering, and vendor coordination.
Plan and execute tradeshows, customer appreciation events, and other marketing activities in partnership with the Marketing Manager.
Collaborate with the Marketing Manager on event concepts that align with brand messaging.
Manage promotional branded swag inventory, stock levels, replenishment, and the organization, security, and accessibility of its storage area.
Partner with the Marketing Manager to analyze market trends and competitor data and collect market insights to support strategic decisions.
Contribute to building customer demographic segments to refine targeted marketing efforts.
Ensure content and materials follow brand guidelines and maintain a consistent voice.
Coordinate with third-party vendors, including graphic designers and photographers, to ensure creative assets support the brand’s visual identity.
Maintain standardized presentation decks and other brand assets for consistent representation across marketing channels.
Assist with digital and print advertising and perform other duties as required by business needs.