Social Media and Marketing Coordinator

ASM Global•Knoxville, TN

About The Position

Legends Global is hiring a full-time Social Media and Marketing Coordinator for the Knoxville Convention Center and World’s Fair Exhibition Hall. The role assists with social media management, marketing, and internal and external digital signage, while supporting local media strategies and building an online community. The coordinator develops and publishes content, promotes it through social advertising, covers events when needed, engages with community organizations, and coordinates campaigns across platforms including Facebook, Instagram, Twitter, LinkedIn, and Pinterest. The position collaborates with facility departments and marketing colleagues to plan social strategies, maintain consistent branding, interact with guests and followers, and assess campaign performance using analytics. Ongoing work includes creating social posts and event photography, updating the website and event calendar, supporting design projects and corporate deliverables, coordinating marketing materials with Visit Knoxville, and keeping departments current on branding standards. The coordinator also contributes to recurring reports, meetings, market case studies, annual reports, and sales and marketing planning. Extended hours, including evenings and weekends, are required as dictated by events and deadlines.

Requirements

Understanding and in-depth knowledge of social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
Background in a related field.
Ability to work both in a team and independently with minimal supervision.
Creative aptitude.
Ability to take and follow directions, remain flexible, and adjust to changing situations.
Problem-solving ability.
Excellent language and writing skills.
Customer service skills, including patience, empathy, and conflict resolution.
Positive attitude.
Strong organizational skills and attention to detail.
Proficiency in Microsoft Office.
Basic knowledge of HTML.
Ability to move around the facility, stand for long hours during events, and talk and hear.
Ability to work inside or outside the building as required by events.

Nice To Haves

Basic design skills in Adobe or Canva.

Responsibilities

Assist in implementing local media strategies for the Knoxville Convention Center and World’s Fair Exhibition Hall.
Develop strategies to build and nurture an online community and maintain a regular publishing schedule, promoting content through social advertising.
Provide social media coverage for Knoxville events when needed and engage with community organizations.
Create, coordinate, and execute social media marketing campaigns across platforms to engage fans, build venue followers, and raise event awareness.
Work with departments to plan social media strategies and ensure consistent brand messaging, terminology, and imagery.
Interact with followers and guests and answer questions through company social pages.
Use analytics tools to assess campaign performance and optimize or adjust campaigns.
Work extended hours, including evenings and weekends, as required by event schedules and deadlines.
Create monthly hospitality and permissions reports; attend recurring regional, digital webinar, and social media meetings; and complete a building walkthrough.
Complete quarterly market case studies and attend or coordinate specified Visit Knoxville, corporate, operations, and kitchen meetings and photoshoots.
Support the annual report for corporate and the City of Knoxville, the sales and marketing plan, and the year-end summary.
Troubleshoot ChargeFuze issues, coordinate buyouts, and coordinate submissions when items are moved.
Coordinate Visit Knoxville magnets and brochures, placement, advertising pairings, and collaboration.
Take event photos (approximately five per month), edit and upload them, manage permissions in Momentus, and maintain photo files.
Publish at least three social media posts per week, monitor social platforms and review pages, and analyze data.
Create posts about show promotions, event recaps, new employees, food, employee activities, and taxpayer-favoring topics.
Update the website event calendar (approximately ten updates per month), keep the website current, analyze data, and implement corporate requirements.
Complete design projects for departments and buildings (approximately two per month).
Monitor branding standards and keep departments up to date on branding implementations.
Complete corporate deliverables (approximately two per month).
Meet monthly with the General Manager regarding needs, the social calendar, and the monthly event email.
Coordinate with the other facility Marketing Manager on Legends Global presence, monthly and year-end reporting, and shared facility sales and marketing efforts.
Perform other duties as assigned.