Social Media and Marketing Coordinator

Legends Global•Knoxville, TN

About The Position

Legends Global is hiring a full-time Social Media and Marketing Coordinator for the Knoxville Convention Center and World’s Fair Exhibition Hall. The coordinator assists with social media management, marketing, and internal and external digital signage, and supports local media strategies for both facilities. The role builds and nurtures an online community, creates publishing schedules, promotes content through social advertising, covers Knoxville events as needed, and engages with community organizations. The coordinator plans and executes creative social media campaigns across platforms including Facebook, Instagram, Twitter, LinkedIn, and Pinterest. The role works with multiple departments to develop social strategies, maintain consistent branding and messaging, interact with followers and guests, and use analytics to assess and improve campaigns. Regular work also includes photography and event coverage, social posts, website and event-calendar updates, design projects, corporate deliverables, reports, and coordination with facility and corporate teams. The position requires extended hours, including evenings and weekends, as dictated by events and deadlines. Work may take place inside or outside the facility, depending on event needs.

Requirements

Understanding and in-depth knowledge of social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
Background in a related field.
Ability to work in a team environment and independently with minimal supervision.
Creative aptitude and ability to take and follow directions, remain flexible, and adjust to situations as they occur.
Problem-solving ability.
Excellent language and writing skills.
Strong customer service techniques, including patience, empathy, and conflict resolution.
Positive attitude.
Strong organizational skills and attention to detail.
Proficiency in Microsoft Office.
Basic knowledge of HTML.
Ability to work extended hours, including evenings and weekends, as required by event dates and deadlines.
Ability to move around the facility, stand for long hours during events, and talk and hear; work may be inside or outside the building as needed.

Nice To Haves

Basic design skills in Adobe or Canva are preferred.

Responsibilities

Assist in implementing local media strategies for the Knoxville Convention Center and World’s Fair Exhibition Hall.
Develop strategies to build and nurture an online community and maintain a regular publishing schedule, including promotion through social advertising.
Provide social media coverage for Knoxville events as needed and engage with community organizations.
Create, coordinate, and execute social media marketing campaigns across platforms, including Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
Work with departments to develop social media strategies and ensure consistent brand terminology and imagery.
Interact with followers and guests and answer questions through company social pages.
Use analytics tools to measure campaign results and optimize or adjust campaigns.
Create monthly hospitality and permissions reports; attend specified regional, digital, and social media meetings; and complete a building walkthrough.
Complete quarterly market case studies to assess content relevance and audience reach; attend Visit Knoxville marketing, corporate, and operations meetings; and coordinate kitchen meetings and photoshoots.
Support the annual report for corporate and the City of Knoxville, and participate in the sales and marketing plan and year-end summary.
Troubleshoot ChargeFuze issues, coordinate buyouts, and coordinate submissions when moved.
Coordinate Visit Knoxville magnets and brochures, their placement, advertising pairings, and collaboration.
Take event photos (averaging five per month), edit and upload photos, upload permissions into Momentus, and maintain photo files.
Publish at least three social media posts per week, monitor interactions on social platforms and review pages, and analyze data. Posts may cover show promotions, event recaps, new employees, food, employee activities, and taxpayer-favoring topics.
Update the website event calendar (averaging ten updates per month), keep the website current, analyze data, and implement corporate requirements.
Complete design projects for departments and buildings (averaging two per month), monitor branding standards, and keep departments informed of branding implementations.
Complete corporate deliverables (averaging two per month).
Meet with the General Manager about monthly needs, including the social calendar and monthly event email.
Coordinate with other facility Marketing Managers on Legends Global presence and monthly and year-end reporting, and collaborate on sales and marketing efforts between facilities.
Perform other duties as assigned.